Forays into the audio segment with its first TWS range of products – AirFunk 1 and 1 Pro
Guwahati, July 30, 2021: Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand today launched ‘India ka No Hang Phone’ – IN 2b in the budget segment. The brand also announced its foray into the audio accessories’ category with its first range of True Wireless Stereo Earbuds – AirFunk 1 and AirFunk 1 Pro.
Successor to the budget champion IN 1b, the Micromax IN 2b comes with a powerful ARM Cortex A75 architecture based Octacore processor with Mali G52 GPU that ensures a snappy performance, with no lags or hang and 50% faster app start up. Its blazing fast unlock allows you to access the phone in just 250ms via face unlock and 350ms via fingerprint unlock ensuring ‘Ab India Chale Non Stop’.
A first in the sub 10k segment, the phone has 4+64 and 6+64GBRAM variants ensuring 45% better performance. IN 2b comes in 3 stunning colours – Black, Blue and Green and will be available at INR 7,999 & 8,999 respectively on micromaxinfo.com and Flipkart from 6th August, 2021.
Micromax also announced their foray into the audio category with Airfunk True Wireless Stereo Earbuds and launched 2 models:
AirFunk 1 Pro is powered by a Qualcomm QCC 3040 chipset with CVC 8.0 (Clear Voice Capture) noise and echo cancellation, and instant connectivity with Bluetooth 5.2v. Coupled with Environment Noise Cancellation with quad microphone ensures “Shor No More” by cancelling out the ambient noise up to 25 dB and ensuring enhanced voice clarity on calls. AirFunk 1 Prowill be available in 5 vibrant colours- Black, White, Blue, and Yellow & Red at INR 2499
AirFunk 1 offers a ton of fun with the unique “Voice ulta, game palta”, a unique male/female voice change feature during calls. Also equipped with 3D Surround Sound stereo mode and auto connectivity with Bluetooth 5.0v, the AirFunk 1 is a great combination of fun and function and gives 15 hours of playtime with the charging case. AirFunk 1 will be available in 5 lively colours- Black, White, Blue, Purple and Yellow at INR 1299
Both Airfunk 1 and 1 Pro will be available on micromaxinfo.com and Flipkart starting 18th August 2021.
Commenting on the launch announcement, Rahul Sharma, Co-Founder, Micromax India, said, “We are closely connected to our consumers.We understand their needs and pain points. And today, when the entire country operates digitally, smartphones are integral to our lives and livelihoods.Smartphone hanging is one of the biggest challenges that a consumer faces, especially in the budget segment. With the IN 2b, the NO HANG PHONE, the consumers will get apowerful processor with the best in-category performance, high RAM and battery life so that India Chale Non Stop.”
On the launch of the new category, “Our foray into the audio segment is a natural extension of the smartphone ecosystem. Our aim is to give our customers disruptive features like voice changing function and ENC in two funky form factors that they can flaunt and put to great use.” he added.
