New Delhi, 02nd December, 2021: Fujifilm India Pvt Ltd, a pioneer in optical device innovations and photo imaging recently announced its association DESIGNEDIT to celebrate art, creativity and design. Curated by Spin and Rohit Chawla, DESIGNEDIT is supported and captured by Fujifilm India as the official Imaging Partner.
DESIGNEDIT brings together evolved ideas of design, art, installations and dialogues, and aims at celebrating design-led ideas, products and brands, arts and individuals. It is a carefully crafted, though a busy, cauldron of creativity, purposeful brands and art combined with conversations. DESIGNEDIT will exhibit art, furniture, products and installations, which has a user and a consumer at its center.
With this association Fujifilm India and DESIGNEDIT bring together for the viewer an array of activities and exhibitions like art exhibitions, installations, furniture exhibits, brand design stories, design conversations, music, architectural talks, to name a few. The dialogues featured prominent personalities like Shoojit Sarkar, photographer Raghu Rai and chef Manish Mehrotra. DESIGNEDIT was also graced by the French ambassador to India, His Excellency Mr. Emmanuel Lenain who also unfolded the design journey of ace photographer Rohit Chawla through his photographic works.
Commenting on this association with DESIGNEDIT, Mr. Arun Babu, General Manager, EID, Optical Devices and INSTAX Division, Fujifilm India said, “Fujifilm India has always been the brand that thrives on design and art, be it capturing or expressing. Art has the ability to cross over the barriers of language or geography and express the emotions of the artist. Celebrating this spirit of design and the love for art, we are delighted to be a part of DESIGNEDIT that brings together a harmonious mix of beauty from various designs. DESIGNEDIT has been conceptualized in the most beautiful manner by Spin and I congratulate them on bringing such an initiative to reality.”
On the concluding day of the exhibition, i.e, 05th December 2021, DESIGNEDIT will host a free-wheeling conversation between fashion designers Tarun Tahiliani and Amit Agarwal with Lakshmi Rana, Supermodel & Founder of Wilderbee Talents. Apart from this, there’ll also be an conversation around the Future of Design Education with Saurabh Gupta (Studio Archohm), Pankaj Gupta (Vir Muller Architects) and Amit Gupta, Editor-in-chief of STIRWorld.com. DESIGNEDIT will also feature a dedicated space for all Fujifilm India’s INSTAX and Digital Smart Camera offerings.
After the conclusion of the Delhi chapter, DESIGNEDIT will move to various Indian cities in different forms. In February next year, DESIGNEDIT is being conceptualized in Assagao, Goa on a bigger scale involving art galleries, villas and restaurants.
