The campaign is led with a digital film which showcases youngster’s creating music with sparx sandals and dancing on the tune of it
The new TVC will hit the OTT screens as well youtube , Facebook, ‘Instagram and other social media channels to capture the maximum eyeballs
New Delhi: Footwear brand Sparx has launched a TVC in the lines of their previous campaign “Its in me”. The new TVC is aimed to connect with youth and the punch line “ITS IN ME” is a voice of young India which is makes the most of each opportunity with its optimism and determined grit.
The TVC idea revolves around a highly relevant creative insight in today’s context, especially the youth. Today’s youth can make anything possible and it urges them to push their boundaries, overcome their doubts, and seek out their inner potential.
Speaking on the launch of the latest TVC, Mr. Gaurav Dua, Executive Director said, “We are feeling very ecstatic with the launch of SPARX sandal TVC. Sandals are the most sought after category of footwear owing to their convincing blend of style and comfort for the summer season and have always been high on priority for the youngsters and the young at heart.” The TVC encourages to take up the challenges and emerge as a winner with it’s in me attitude
TVC Synopsis
On the lines of the new age media, the TVC revolves around the idea with a cool bunch of college kids opening the college Music Room and their leader says Guys, 2 saal baad, finally we’ll jam. As soon as they enter they see them all surprised looking at the state of the place and heap of broken, abandoned musical instruments. The dust on their Cymbal and the boy is astonished to see the drum, guitar and piano messed up. Then a boy say holding the guitar that Iska toh band baj chukka hai practice kaise karenge.
Then a boy who tightens his shoe strap causing the Velcro sound something kicks in his mind.
It looks he likes the sound made by his footwear and says ‘Music sirf inmein nahi…hum mein bhi toh hai.
Then everyone notice the sound of the sandals Velcro and all started dancing and rapping around that sound. Post that their professor comes angrily and see them dancing and then after he also started dancing on their sound.
