Bridgestone India launched a new marketing campaign “Trailblazing with Dueler A/T” to promote their latest all-terrain tire, the Dueler A/T002.
This campaign targets SUV and 4×4 owners who prioritize durability and performance. The Dueler A/T002 features an aggressive tread pattern, enhanced traction, and excellent grip in both wet and dry conditions, making it ideal for various terrains, including off-road adventures.
The campaign includes:
A 360-degree marketing strategy targeting SUV and 4×4 owners on digital platforms like YouTube, Facebook, and Instagram.
140-second video ads showcasing the tire’s capabilities in real-world scenarios.
A six-state roadshow featuring Bridgestone brand ambassador P.V. Sindhu to engage dealers and consumers.
Bridgestone highlights the Dueler A/T002’s ability to handle diverse driving conditions while maintaining safety and comfort, making it the perfect choice for adventurous drivers.
