Bengaluru, June 18, 2024: In a significant development for the beauty industry, Naturals, one of India’s largest hair and beauty salon chains, has entered the multi-brand retail space with the launch of Naturals BAE (Beauty and Experiences). The inaugural event, graced by popular model and actor Sunny Leone, marked the opening of the first flagship store at HRBR Layout, Bengaluru. The event also saw the presence of Veena K, Founder of Naturals, and C.K. Kumaravel, Co-Founder and CEO of Naturals.
Veena K emphasized the transformative potential of Naturals BAE, stating, “Naturals BAE will be a one-stop destination for all beauty products, blending cutting-edge technology with personalized service to offer an unparalleled shopping experience.”
Cutting-Edge Technology and Personalized Services
The flagship store features state-of-the-art amenities, including smart mirrors, DIY shade creators, and expert skincare recommendations, aimed at creating an immersive and personalized customer journey. Sunny Leone, who owns the StarStruck beauty line, announced the introduction of her exclusive range of products at the Naturals BAE outlet. She praised the collaboration, noting, “StarStruck is well positioned to be a part of Naturals BAE, which has the power to take any product deep into the Indian market.”
Extensive Range of Beauty Products
Naturals BAE offers a comprehensive range of professional beauty brands such as Loreal, Schwarzkopf, and Wella, along with niche favorites like O3, Lotus, Juicy Chemistry, Deyga, and K18 by Kerastase. Emerging brands, including Deepika Padukone’s 82°E, Nayantara’s 9Skin, Just Herbs, Anomaly, and popular Korean labels like KLairs and Cosrx, will also be available, catering to the vibrant and beauty-conscious Indian clientele.
Unique Experience Centers
The store also boasts specialized experience centers, offering expert nail art services, rejuvenating foot reflexology, and premium hair extensions by Hair Originals. These centers aim to cater comprehensively to customers’ beauty and self-care needs.
Expansion and Future Plans
Naturals has announced its decision to venture into the D2C skincare product line, with plans to launch its own products by the end of the year. “We have been witnessing consistent growth across cities, hence an organic progression for us is to launch our own product line,” said Veena.
The business group aims to open 100 Naturals BAE stores nationwide within the next three years, betting big on India’s fast-growing personal care and beauty market, which was valued at approximately USD 23.99 billion in 2023 and is estimated to grow to USD 46.6 billion by 2032.
Commitment to Empowerment
The franchise-modelled business, operational for over two decades, has a widespread presence across Indian cities and internationally in Sri Lanka, Singapore, and Dubai. With over 800 unisex and premium salons, Naturals Ayur centers, and Naturals Beauty Academies, the brand is set to expand further with new salons in Sharjah, Qatar, and Abu Dhabi.
C.K. Kumarvel highlighted the company’s mission to empower young entrepreneurs, particularly women, through support for D2C brands. “We invite women who are ambitious and interested in the business of beauty to join us in this exciting journey. We are committed to fostering a vibrant ecosystem that nurtures regional talent and promotes inclusivity in the beauty industry,” he added.
Stay tuned for more updates on the exciting developments in the beauty and retail industry!
