Bengaluru, India – October 21, 2024 – Taruni, in partnership with TOI, Phoenix Mall of Asia, and She for Society, hosted a groundbreaking bike rally, “Her Ride, Her Rules,” to honor the strength, independence, and resilience of women. The event, held at Phoenix Mall of Asia, aimed to challenge traditional gender stereotypes and empower women from all walks of life.
A group of talented women bikers led the rally, symbolizing the power and grace that women possess. The event also featured live music performances and a panel discussion with influential speakers. The speakers discussed the importance of women’s voices in driving social change and redefining leadership.
Ms. Urvashi Kingrani, Marketing Manager at Taruni, emphasized the significance of the event, stating, “‘Her Ride, Her Rules’ is a celebration of every woman who dares to live her life on her own terms. We honor the strength, beauty, and resilience of women who challenge norms and inspire others.”
By bringing together women from various backgrounds, Taruni aims to create a supportive community that embraces the limitless potential of femininity. The event aligns with Taruni’s core philosophy of empowering women and awakening their inner strength.
