Bangalore, India – March 24, 2025 – Repose Mattress, a prominent player in India’s mid-to-premium mattress sector, has announced a strategic partnership with UK & Co, a leading family business consulting firm, to drive significant expansion and growth.
Building upon over a decade of industry expertise and a robust presence across seventeen Indian states, Repose Mattress seeks to leverage UK & Co’s proven track record in scaling businesses. The collaboration will be led by Mr. Ullas Kamath, Founder of UK & Co, a highly regarded business advisor with a history of successful interventions in product technology, sales, marketing, distribution, and financial planning.
The partnership aims to create “Repose 2.0,” a revitalized version of the company that sets new industry standards through enhanced operational efficiency, market expansion, and a focus on innovation.
“Repose Mattress has demonstrated remarkable potential within the Indian market,” stated Mr. Ullas Kamath. “Our goal is to refine their existing strategies and unlock exponential growth. We will focus on driving innovation, expanding market reach, and optimizing operations to create a new benchmark for the industry.”
Mr. Balachandar S, Managing Director of Repose Mattresses, expressed enthusiasm for the collaboration, saying, “We are excited to partner with UK & Co and benefit from Mr. Ullas Kamath’s invaluable expertise. This partnership will provide the strategic direction necessary to enhance our product offerings, streamline operations, and expand our market presence. We are committed to delivering superior sleep solutions, and this collaboration is a critical step towards achieving that vision.”
Mr. Ramanath Bhat, Joint Managing Director of Repose Mattress, highlighted the timely nature of the partnership, noting, “The mattress industry is experiencing a shift towards premiumization and advanced sleep technologies. With increasing consumer awareness regarding sleep quality, Repose Mattress is well-positioned to capitalize on these emerging trends and solidify its market leadership.”
This strategic alliance is expected to significantly strengthen Repose Mattress’s market position and facilitate its expansion into new markets. The company is confident that the partnership will drive innovation, enhance customer experience, and achieve operational excellence.
