Haier Revolutionizes Laundry in India with the F9 Series: Featuring India’s Only AI Color Panel with One-Touch Control

India, 26^th July 2025: Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, continues to lead innovation in the home appliance segment with the launch of its F9 Front Load Washing Machine Series, a premium range designed specifically for modern Indian consumers and households. With this new launch, Haier proudly introduces India’s only AI Color Panel with One Touch washing machine, redefining the user experience and setting a new benchmark for smart laundry solutions in India.  

Whether it’s tackling monsoon moisture, preserving festive finery, or handling daily wear, the Haier F9 Washing Machine series adapts intelligently to every load with just a touch. With a focus on intelligent performance, contemporary aesthetics, and user-centric design, this new range elevates everyday laundry into a truly advanced experience. Moreover, users can manage and control their wash cycles remotely through the Hai Smart App, adding a new dimension of convenience and control to daily laundry.

Commenting on the launch, Mr. NS Satish, President, Haier Appliances India, said,
“With the F9 Series, our goal was to craft a solution that truly addresses the needs of today’s modern Indian households. Laundry is no longer just a chore; it’s an integral part of daily life. We have designed a smarter, simpler, and more efficient washing experience with the Color AI Touch Panel that offers an intuitive, user-friendly interface. Behind this innovation, we have ensured that every wash delivers the highest performance. With this launch, we are setting a new benchmark in the front-load washing machine category, reaffirming our commitment to innovation and delivering premium and high-performance appliances that elevate everyday living.”

Crafted for modern Indian households, Haier F9 Washing Machine series offers effortless convenience, premium aesthetics, and advanced performance. At its core is AI One Touch Technology, which automatically detects load size, fabric type, and dirt levels to select the optimal wash cycle—even resuming seamlessly after power interruptions. Paired with a powerful, silent Direct Motion Motor and an extra-large 525 mm Super Drum that enables deeper, gentler cleaning, the F9 series ensures exceptional results, fabric care, and energy efficiency with minimal effort.

Designed and manufactured at Haier’s state-of-the-art facility in Greater Noida, the Haier F9 Washing Machine series reinforces the brand’s commitment to ‘Make in India, Make for India’. This launch underscores Haier’s dedication to producing globally competitive appliances that are thoughtfully tailored to Indian needs and lifestyles.

Key Features of the Haier F9 Front Load Washing Machine Series:

India’s First Color AI Touch Panel

The Haier F9 Washing Machine series comes with a vibrant and easy-to-use touchscreen. It makes selecting wash programs and customizing settings simpler, giving you a smarter and more modern laundry experience.

AI One Touch Technology

With just one tap, the washing machine’s AI sensors automatically detect the load size, fabric type, and dirt level, adjusting the wash cycle for the best results. This means a hassle-free, efficient wash every time.

Silent & Powerful Direct Motion Motor

The Direct Motion Motor ensures quieter operation and longer-lasting durability by removing belt friction. It also offers better energy efficiency, making it ideal for smaller homes and daily use.

AI Direct Motion Pro

The AI Direct Motion Pro provides powerful cleaning performance with less noise. It’s built for larger loads and frequent washes, while still keeping energy consumption low.

Bigger is Better – 525 mm Super Drum

The large 525 mm Pillow-Shaped Super Drum ensures better fabric movement and water penetration for a deeper clean. Its unique pillow-shaped design protects delicate fabrics, making it perfect for washing bulky Indian garments without damaging them.

AI-DBS (Artificial Intelligence Dynamic Balance System) Enabled

Powered by cutting-edge AI-DBS technology, designed to deliver smarter, quieter, and more efficient washing experiences. This innovative feature uses advanced AI algorithms to automatically detect and correct load imbalance during the wash cycle, ensuring optimal drum movement, reduced vibrations, and minimal noise—even at high spin speeds.

Hygiene & Care with Every Cycle

• PuriStream Technology: Filters and purifies the water during each wash, ensuring your clothes are cleaner and more hygienic.
• Dual Spray & Laser Seamless Welding: Keeps the drum cleaner for longer and improves its durability with a seamless design that prevents buildup.
• Anti-Bacterial Treatment (ABT): Helps prevent the growth of mold and bacteria inside the drum, ensuring every wash is safer and more hygienic.
• High-Speed Spin (1400 RPM): Extracts more water from clothes during the spin cycle, reducing drying time and minimizing fabric wear.

Specifications and Availability

The Haier F9 Front Load Washing Machine comes with a 12 KG capacity, backed by a 5-year comprehensive warranty and 20 years on the motor. Priced at INR 59,990, the model HW120-DM14F9BKU1 now available at leading retail outlets and online platforms across India.