BENGALURU, 12 February 2026 – Procam International, the pioneers of globally renowned distance-running events, today announced that the 18th edition of the Tata Consultancy Services (TCS) World 10K Bengaluru is set to take place on Sunday, 26th April 2026. As a World Athletics Gold Label Road Race, this premier event continues to solidify Bengaluru’s reputation as a global hub for fitness, community spirit, and social impact.
Under the campaign theme #EndendiguBengaluru, the event celebrates the joyful spirit of the city. Registrations for all race categories—both on-ground and virtual—will officially open on Friday, 13th February 2026, at 7:00 AM at https://tcsworld10k.procam.in/.
A Legacy of Economic and Social Impact
The 2026 edition arrives on the heels of a landmark Socio-Economic Health Impact Report for the 2025 race, conducted in collaboration with the Symbiosis Institute of Business Management, Bengaluru. The findings reveal that the TCS World 10K has evolved far beyond a sporting competition, generating a total impact valued at INR 262.43 crores.
Key highlights from the 2025 Impact Report include:
- Economic Contribution: Over INR 179.91 crore was spent by participants on training, apparel, technology, and travel, while INR 78.69 crore was invested in nutrition and preventive healthcare.
- Health & Wellness:21% of participants run specifically for health benefits, and 70.12% have adopted proactive health behaviors such as regular full-body check-ups. Notably, 22.5% of runners reported a reduction in medication use.
- Philanthropy: The event remains South India’s largest philanthropic running platform, having raised INR 3.83 crore for 75 NGOs across 12 social themes.
- Sustainability: The event achieved the Bronze Level in Sustainability from World Athletics—one of only eight races globally to reach this distinction. The 2025 race was a zero-waste-to-landfill event, diverting 7,126 kg of waste and avoiding 13,248 kg of CO2 emissions.
Elite Competition and New Entry Standards
With a total prize purse of USD 210,000, the TCS World 10K continues to attract the world’s fastest elite athletes. In a significant move to enhance the race experience and prioritize safety, the Open 10K category will now require a valid timing certificate for entry, ensuring that participants are grouped according to their proven abilities.
Mr. Sunil Deshpande, Regional Head, TCS Bengaluru, remarked:
“The TCS World 10K Bengaluru showcases the city’s drive to exceed expectations. For 15 years, it has grown into a community event rooted in fitness and inclusion. At TCS, we are proud to support a platform that channels collective energy toward social good.”
Strategic Partnerships and New Alliances
The 18th edition welcomes several high-profile partners to the movement:
- AMARON (Powered By Partner): The flagship brand of Amara Raja Energy & Mobility joins to celebrate endurance and consistency. Chandrasekar Radhakrishnan, CBO, noted that the race turns “everyday individuals into silent heroes.”
- IDFC FIRST Bank (Associate Sponsor): Highlighting the parallels between distance running and financial well-being, the bank continues its commitment to the city’s “forward momentum.”
- United Way Bengaluru (Philanthropy Partner): With 17 years of experience in community mobilization, UWBe will streamline fundraising efforts for NGOs and corporate donors.
- Red Bull: The iconic energy drink brand joins to fuel participants as they strive to achieve their personal goals.
- ASICS (Sports Goods Partner): In recognition of performance, ASICS will provide exclusive Finisher Tees to the top 1,500 men and women in the Open 10K.
Race Logistics and Categories
The event will be flagged off from Cubbon Road (opposite RSAOI Gate No. 5), with the finish line situated outside the Field Marshal Sam Manekshaw Parade Ground.
On-Ground Categories:
- Open 10K: For serious amateur runners (timing certificate required).
- Majja Run (4.2 km): The “soul” of the event, celebrating costumes and fun.
- Senior Citizens Run: Dedicated to the city’s elders.
- Champions with Disability (3 km): Promoting inclusivity in sport.
The “Run In Costume” (RIC) Upgrade: This year, the popular costume competition extends across all categories. Individuals can win cash prizes up to INR 25,000, while groups can win up to INR 50,000 for their creativity and expression.
The Virtual Experience
For those unable to be in Bengaluru, the Virtual Run via the TCS World 10K App allows global participation. Registrations for the Virtual 10K and 5K remain open until 20th April 2026.
Advantage 2027: Virtual finishers in 2026 can earn a guaranteed (paid) spot for the on-ground 2027 edition. This includes 1,000 spots for Virtual 10K finishers and 250 spots for Virtual 5K finishers, allocated on a first-come, first-served basis.
Official Support
The TCS World 10K Bengaluru is supported by the Government of Karnataka, Karnataka Athletic Association, Bengaluru Police, Greater Bengaluru Authority, and several Union Ministries including Youth Affairs & Sports, External Affairs, and Home Affairs.
Mr. Rajendra Kataria IAS, Principal Secretary, Govt. of Karnataka, stated:
“The TCS World 10K has truly become part of ‘Brand Bengaluru.’ The support of the Government of Karnataka, which has stood by the race for 18 editions, will continue as we look forward to another successful event.”
Vivek Singh, Joint MD, Procam International, concluded:
“The launch of this 18th edition is a humbling moment. This race demonstrates the transformative power of sport. We are deeply grateful to our sponsors, the government, and the running community for keeping the faith.”
Registration Link: https://tcsworld10k.procam.in/
Closing Date: 20th March 2026 (or until spots are filled).
