Bengaluru, 19th June, 2026: Aurya Diamonds, a lab grown diamond brand, today launched its new experiential store in Koramangala, Bengaluru. The grand opening was graced by Former Indian cricketer and President of the Karnataka State Cricket Association (KSCA), Venkatesh Prasad along with other dignitaries.
At 2,000 sq ft, the new store is a design-led destination built for a younger, craftsmanship-conscious generation of buyers. The Koramangala store is conceived as a clubhouse for collectors. It introduces various experiential zones such as a 3D diamond design studio where customers/buyers can co-create their pieces, AR try-on mirrors, and a private Studio Room for high- end jewellery previews.
To mark the new milestone, Aurya Diamonds debuted three capsule collections. Elements, that reimagines fire, water, air and earth as daily-wear diamonds with a high-jewellery finish; K-Light, which offers lightweight 0.8g–2g pieces designed for office-wear as well as dinners; and Legacy Unveiled, that presents IGI/GIA-certified bridal investment pieces, previewed exclusively at launch. A limited Koramangala launch edition ring (only 26 pieces) each carrying a hidden “K” engraving — will be available during the launch period.
Talking about her venture and scaling the brand, Shikha Dadha, Founder of Aurya Diamonds expresses, “Jayanagar taught us what trust looks like; Koramangala teaches us what the future holds. We’re not just opening a store — we’re bridging the conventional and modern India with designs that speak volumes.”
“This is just the beginning for us. We at Aurya Diamonds are on a mission to make a landmark brand that resonates not just with people across regions and age-groups but also the kind of occasions they want to wear our exclusive pieces at,” she added.
“With the launch of our Koramangala store, we’re introducing a new era of fine jewelry to Bengaluru. Aurya is built on absolute transparency, genuine customer service without a sales script, and technology that values your time. We believe luxury should be felt instantly—if you don’t experience that difference the moment you step inside our new experiential store, we’ve failed,”said Saad Salman, Co-founder, Aurya Diamonds.
Commenting on the brand’s marketing vision and customer experience, Reetesh Gade, Chief of Marketing and Operations, Aurya Diamonds, said,”Koramangala as a location holds high commercial value making it the perfect canvas for our second store. With this launch, we are shifting the narrative from passive buying to active co-creation. We are here to deliver a personalized retail experience that speaks directly to a digital-first customer reflecting one’s own personality and independence through each jewellery piece. This store is a strategic milestone that sets us up for an aggressive expansion in the coming years.”
Aurya will additionally offer a chance to win a car (terms and conditions applied), and Lifetime Care (which is a free annual cleaning, re-polishing and valuation service) on all Koramangala launch purchases through the launch month.
The Koramangala launch further anchors the brand’s ambitious expansion goals in the next 2 years.
