Gourmet Garden aims to expand their zero-contamination farming operations, broaden portfolio with additional fresh categories, boost customer experience by deploying India’s first end-to-end B2C tech-enabled cold-chain, and improve ordering experience with a mobile app and refreshed website
Bengaluru, India, July 1, 2021: Gourmet Garden, the first full-range zero-contamination F&V brand in the country, has announced its latest round of funding of Rs 25 Crores led by Beyond Next Ventures, M Venture Partners, and existing investors Incubate India & Whiteboard Capital among others.
Established in early 2019, Gourmet Garden is known for offering the widest range of zero-contamination vegetables and fruits and other curated essential offerings. They stand out on quality and safety owing to their patented naturoponic farming operations, certified organic farming extensions, and a lean 1-day & 2-touch supply chain. Already a leading brand in Bengaluru and Chennai, the start-up is founded by Arjun Balaji, erstwhile a Partner at McKinsey and Company, and Vishal Narayanaswamy who launched among the first hydroponic farms in India.
With this funding, Gourmet Garden aims to expand their zero-contamination farming operations, broaden portfolio with additional fresh categories, boost customer experience by deploying India’s first end-to-end B2C tech-enabled cold-chain, and improve ease of ordering with a mobile app and refreshed website.
Arjun Balaji, Co-founder and Director, Gourmet Garden said, “We are fulfilling the consumer need-gap for a brand offering wholesome, distinctly fresh and safe food essentials for every-day consumption. Most other offerings are aggregating commodity supply, however our focus has been to operate end-to-end and focus disproportionately on source quality and safety, which is at the core of overall customer experience and differentiation.”
“We wish to be the favoured brand destination for all things wholesome, fresh and curated. Our patented Naturoponic farming yields the highest quality vegetables and is our customers’ most loved offering. Essentials grown in certified organic farms along with an assortment of imported fruits make up our extended safe F&V range. In addition, we also offer a selection of authentic spices and dry fruits, and will soon be launching wholesome breads and organic sauces & dips for a wider range in fresh” said Vishal Narayanaswamy, Co-founder, Gourmet Garden.
The company now spans 60,000 customers in Bengaluru and Chennai alone. Over 75% orders every month come from repeat customers, a testimony to their loyalty-building quality.
Tsuyoshi Ito, CEO, and Akito Arima, Agri/FoodTech Lead Capitalist, Beyond Next Ventures said, “We are delighted to see that their sustainable cultivation techniques and quality of succulent vegetables are comparable to those in Japan. The focus on affordable, high quality and safe fruits and vegetables is rising in urban India. Gourmet Garden possesses a full basket of high quality produce, delivered in shortest time keeping their loyal customers happy.”
“Simply put, we partner with great founder entrepreneurs,” commented Mayank Parekh, Founder – M Venture Partners, a Singapore based venture capitalist. “The distinctive talent combination of Arjun and Vishal is the perfect formula to scale this incredible offering for consumers”
The existing investors are very excited by the progress thus far and have extended their commitments further. Nao Murakami, Founder – Incubate Fund India, said, “Since our initial investment in the start-up few months ago, the founders and the team have shown a very strong execution capability. Even under COVID-19 pandemic and the series of lockdowns, the team managed to operate with full intensity despite a leaner covid-impacted team, showing agility to solve challenges. This is clearly backed by their passion and conviction”
“We continue to be very excited by the organic growth and customer love that has become the cornerstone of Gourmet Garden’s promise. The offering has scaled well and is all set to become the largest clean and contamination-free fresh essentials D2C brand in India and we are looking forward to the journey ahead with Arjun, Vishal and our co-investors” said Anshu Prasher, General Partner at Whiteboard Capital.
