Bangalore, May 16, 2024 – Acer Group announced its entry into the Indian consumer electronics market with the launch of a new brand, Acerpure.
Acerpure will offer a wide range of innovative home appliances and consumer electronics designed for the Indian market. The initial product line includes TVs, air purifiers, water purifiers, air circulator fans, vacuum cleaners, and hair dryers. The company plans to expand its offerings to include refrigerators, air conditioners, and washing machines in the future.
Acer has partnered with Dixon Technologies, a leading Indian electronics manufacturer, to produce its Acerpure products in India. This partnership aligns with the Indian government’s “Make in India” initiative to promote local manufacturing.
“We are excited to launch Acerpure in India,” said Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group. “The Indian market holds immense potential for Acerpure’s growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers.”
“This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape,” said Harish Kohli, President & Managing Director of Acer India.
Acerpure Air Purifiers and Cozy Air Circulator Fans are available now starting at Rs 9990 and Rs 7490 respectively. Acerpure TVs, water purifiers, vacuum cleaners, and personal care products will be available in the coming months.
