Bengaluru, 13th June 2026 – Phoenix Mall of Asia, Bengaluru, Bengaluru’s leading destination for luxury retail and experiences, today officially launched the much-anticipated Phoenix Shopping Festival 2026, marking the beginning of a two-month long celebration of shopping, entertainment and rewarding experiences. The festival was inaugurated by Bollywood Star Karan Kundrra, who joined shoppers and visitors at the mall for an evening of festivities, entertainment and celebrations.
Running through July, the Phoenix Shopping Festival 2026 offers shoppers two months of End of Season Sale shopping with flat 50% off across a wide spectrum of fashion, beauty, lifestyle, accessories and home categories. Combining iconic brands, grand rewards, live entertainment, culinary experiences and destination-led attractions, the festival brings together some of the most exciting retail and lifestyle experiences of the season. Further enhancing the shopping experience, the festival offers an exciting rewards programme featuring daily and weekly prizes, luxury giveaways and the grand bumper prize, a Mahindra XUV7X0.
The launch witnessed enthusiastic participation from shoppers, fans and visitors, setting the tone for what promises to be one of the city’s most engaging retail celebrations. With an unmatched mix of international luxury labels, premium brands, dining destinations and entertainment experiences, Phoenix Mall of Asia continues to strengthen its position as one of Bengaluru’s most sought-after lifestyle destinations.
Speaking on the occasion, Mr. Gajendra Singh Rathod, Director of Malls – South India, The Phoenix Mills Ltd. said, “Consumers today are looking for experiences that make every visit feel worthwhile. While value remains important, people are also seeking excitement, discovery and opportunities to engage with brands in meaningful ways. Shopping festivals bring these elements together, creating occasions that encourage exploration and strengthen the connection between consumers, brands and destinations. The Phoenix Shopping Festival reflects this shift by combining retail, entertainment and rewarding experiences within a single platform.”
Commenting on the launch, Ritu Mehta, Centre Director – Phoenix Mall of Asia & Director Marketing (South), said, “Bengaluru continues to be one of India’s most dynamic retail markets, with consumers actively seeking new brands, experiences and reasons to spend time together. We have seen growing participation in destination-led events that combine shopping with entertainment and social engagement. The Phoenix Shopping Festival has been curated around these evolving preferences, creating an experience that rewards shoppers while celebrating the vibrant retail ecosystem that Phoenix Mall of Asia brings together.”
The launch sets the stage for a celebration that brings together shoppers, brands and experiences in one of the city’s most dynamic retail environments.
