Bengaluru, July 18, 2025 – The All India Agarbathi Manufacturing Association (AIAMA), the leading body for India’s incense stick industry, today announced “AIAMA EXPO 2025,” set to be the largest international conference and exhibition in the history of the agarbathi sector. This three-day event, scheduled from November 6th to 8th, 2025, at Tripura Vasini, Palace Grounds, Bengaluru, aims to solidify India’s position as a global hub for agarbathi manufacturing. The expo is conceptualized around the theme ‘Traditionally Modern’ and will also introduce the Bureau of Indian Standards (BIS) certification as the quality benchmark for the industry.
AIAMA EXPO 2025 will showcase the finest offerings from the industry, providing extensive learning and networking opportunities for all stakeholders. The event will feature a diverse range of products and facilitate discussions on crucial topics such as policy, employment generation, raw material sourcing, consumer behavior trends, and innovations in product and packaging.
Speaking at the announcement, Mr. Ambica Ramanjaneyulu, President of AIAMA, emphasized the association’s commitment to innovation, sustainability, and inclusive growth. “Our vision is to make India the global hub for agarbathis. This initiative aims to instill pride and a deeper sense of belonging among all in the agarbathi ecosystem. We believe celebrating our heritage is key to shaping a progressive future for the industry, and this platform will foster meaningful collaborations and knowledge exchange across the value chain,” he stated.
Mr. Arjun Ranga, Chairperson of AIAMA EXPO 2025, highlighted the growing global demand for agarbathis. “We aim to position India as the global manufacturing hub for agarbathis, bringing the entire fraternity up to speed with evolving business landscapes and exciting opportunities. This landmark Expo will unite suppliers showcasing products and thought leaders conducting insightful seminars, all designed to empower agarbathi manufacturers,” he said.
Mr. Ranga added, “We are curating an immersive experience that celebrates the rich legacy of agarbathis and the Association’s key milestones. The showcase will feature rare agarbathi samples, iconic photographs, prestigious awards, and significant memorabilia, honoring the industry’s journey and inspiring future generations of agarbathi entrepreneurs.”
The Expo, spanning 120,000 square feet, will host curated seminars covering various aspects of the agarbathi industry. Topics will include job creation, raw material sourcing, new fragrance research, packaging developments, women empowerment, export opportunities, and new-age marketing strategies.
The event has garnered support from key industry bodies, including the Fragrance and Flavours Association of India (FAFAI) Mumbai, the Fragrance and Flavour Development Centre (FFDC) Kannauj, and the Essential Oils Association of India (EOAI). Exhibitors from Vietnam, Indonesia, and several European countries are also expected. Over 5,000 delegates are anticipated to attend the three-day event.
