The specially curated performances will be aired on 20+ channels across ZEE ~
March 11, 2022: Arth – A Culture Fest Season 4 is taking the entertainment quotient a notch higher as India enters the 75th year of independence. At this Azadi Ka Amrit Mahotsav, Arth – A Culture Fest is bringing world class musical and cultural performances to their audience through a special telecast on 20+ channels across ZEE including Hindi Entertainment, Hindi Movies, English Entertainment, Lifestyle, and Regional channels.
With this exclusive segment, the audience is in for a treat as they will witness exceptional sessions by Sadhguru talking about the necessity of soil conservation in the panel The Climate Change Emergency, Veteran Bollywood personality Anupam Kher, Vivek Ranjan Agnihotri, Darshan Kumar talking about their experience of being a part of the movie The Kashmir Files. The audience will also have a chance to listen to Tusshar and Ekta Kapoor talking about their journey as single parents who openly opted for surrogacy in their panel Meet India’s Bachelor Dad.
Viewers will also be able to enjoy the singing prowess of the exceptionally talented singer B Praak as he serenades songs of patriotism along with a Kavi Sammelan with Kumar Vishwas and other poets where they will be seen reciting some beautiful poetry. This segment also features specially curated, melodic performances by the talented participants of the popular musical show Sa Re Ga Ma Pa. Adding to the festivities will be the famous brother duo Amaan & Ayaan Ali Bangash with a spellbinding Sarod performance. Amidst the poignant discussions and musical extravaganza, the audience will also be able to self-reflect and understand the art of meditation through Swami Purnachaitanya’s session Looking inward: Mediating to survive a changing world, done in association with Macho Hint.
Talking about being a part of this celebration, the Indian singer and music director, B Praak said,” Indian music has always received deep appreciation not only from our own country, but even across borders. This is the power of Indian melodies. I am excited to be a part of a platform such as Arth – A Culture Fest, which not only celebrates our musical heritage but also takes it across continents to our younger generation and creates the same appreciation that we have. I am looking forward to entertaining my fans and the audience of Arth at this grand celebration of India and her independence”
Also sharing his thoughts, Kumar Vishwas said,” Poetry and Shayari have always been a part of Indian heritage. In the yesteryears we had great poets, weave their magic into their poems, couplets, of which many strike a chord with the people even now. Zee Live is doing a brilliant job through platforms such as Arth – A Culture Fest to connect the younger generation with their roots. It is my pleasure to be associated with such a platform and wish the team success.”
Adding their thoughts on being associated with Arth – A Culture Fest, the Indian classical musician duo Aman and Ayaan Ali Bangash said, “Indian Classical Music, while known to many in the Indian subcontinent, has found deep appreciation around the world too. It is heartening to see platforms such as Arth – A Culture Fest, taking up the mandate to promote Indian classical music amongst our younger generation. We are elated to be a part of the platform and look forward to many more such associations.”
Catch all the entertaining sessions and performances of Arth – A Culture Fest season 4 on &TV on March 19th at 10 am and Zee TV on March 20th at 8 am.
