150-day public awareness campaign #TeraMeraBeach ends on a high

Hyderabad, 17th April 2018: It was an eventful evening as the sun set at Baga Beach, one of Goa’s popular beaches. Foot tapping beats produced from djembes and instruments made from waste material engaged tourists and visitors to participate in closing of the 150-day #TeraMeraBeach campaign rolled out by Drishti Marine aimed at educating people, especially domestic visitors, on cleanliness and beach management along the coastal stretch.

Marking thesuccessful run of the awareness campaign, Drishti Marine along with Taal Incconducted a junk jam session using instruments made out of waste at thepopular Baga beach.Additionally, the drum circle and a beachclean-up drive was held at the beach where locals and tourists cametogether to spread awareness on simple ways and means to keep Goa’s beachesclean.

A uniqueone-of-a-kind Waste Bar was operational where beach goers traded waste,including straws, cigarette butts, plastic wrappers, bottle caps and paper forbeverages and sun-downers. Visitors also contributed to the community art installation by adorningit with waste collected at the beach during the beach clean-up drive.

Noreen vanHolstine who conceptualized the campaign along with Taal Inc conducted aworkshop on 14th April 2018 at Museum of Goa (MOG) on creatingsimple musical instruments from waste. The instrument made at the workshop wasused at the Junk Jam session at Baga beach.

RaviShankar, CEO, Drishti Marine said, “The response to the campaign wasexcellent. We have made personal contact with approximately 25,000 peopleincluding tourists and visitors during the 150-day #TeraMeraBeach campaign. Wewill continue to do our bit to educate the public about waste management on thebeaches of Goa.”

SaidNoreen van Holstine,“Wehad a very good response today, the last day of #TeraMeraBeach campaign byDrishti Marine. We had a large number of people from Goa despite the number ofevents happening today across the state. We developed a waste bar for theclosing of the campaign where visitors and tourists could exchange bottle caps,cigarette butts and straws for beverages. The visitors had a wonderful eveningdrumming and cleared the beach.”

The campaignconsisted of daily drum circles lead by musicians from Taal Inc. followed byeach participant of #TeraMeraBeach adding one piece from the collected waste tothe community art installation. The art installation consists of bottles, cans,papers, cloth etc. collected by the participants during the clean-up drive.

#TeraMeraBeachaims to make visitors responsible and aware of the necessity to use bins alongthe beach, segregate waste and participate in beach clean-ups. This campaign issupported by Goa Tourism, Video Volunteers, Museum of Goa and Veab to raiseawareness on keeping Goa’s beaches clean.

In a bid toimprove the cleanliness on Goa’s beaches, the state government had reachedout to Drishti Marine in December 2016 to step in and assist with garbagecollection along the beaches to support the effort of thegovernment. Accordingly, Drishti Marine has offered its assistanceand mobilized manpower and equipment for clearing garbage from the beaches ofGoa and the same is transported to the Saligao Waste Management plant. Theagency has an existing framework which includes infrastructure and managementcapability to effectively carry out the exercise along the beaches.

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