‘#5MinuteAur’ is the new mantra for Indian youngsters
Pune, January 3, 2019: The inaugural Khelo India School Games (KISG) in 2018 carried the message “Kheloge Kudoge Banoge lajawaab” encouraging more kids to play every day, it was an effort towards changing an age-old belief.
Keeping in with it, the KIYG 2019, which will be telecast on Star Sports, the #5MinuteAur, a major campaign run by Star Sports and the Ministry of Youth Affairs and Sports, seeks encourage kids to play for those extra five minutes.
The five minutes is symbolic, with an assumption that if each child plays a little bit longer, we will add a billion minutes of play every day that has the potential to translate into many more medals for the country.
A video campaign is promoting the #5MinuteAur message as an agreement between a mother and a child, as part of a manifesto, “Hum Aaj Aur Khelenge Toh Kal Aur Jeetenge” is true not just for the sport we play, but for life itself.
The campaign was set in motion by India’s best stars, made up of both legends and young champions. They include Manu Bhaker, Jeremy Lalrinnunga, Manika Batra, Saurabh Chaudhary, Lakshya Sen, Esha Singh, Tababi Devi, Srihari Natraj and champions Mary Kom, Sushil Kumar amongst others bringing childhood playground memories to life.
Following up on the success of the inaugural Khelo India School Games (KISG), the KIYG will see around 10000 participants, including over 6,000 athletes, 1,800 technical officials, 750 volunteers and 1,000 other personnel. They will come from 29 states and 7 Union Territories.
Conceptualized to revive the sports culture in India at grass-root level by building a strong framework for all sports played in our country, the Khelo India Youth Games will be held across 18 sporting disciplines in the Under 17 and Under 21 age categories.
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