6E’s IndiGoReach augments its commitment to enhance the livelihood of 4000 women
National, May 31, 2017: Continuing its commitment towards women empowerment and skill-building, IndiGoReach, the CSR arm of IndiGo, India’s largest and fastest growing carrier, and Bandhan-Konnagar, one of world’s leading non-profit organisations, today celebrated the success of the first phase of ‘Targeting the Hard-Core Poor’ (THP) Program. Started in 2015 in association with Bandhan Konnagar in West Bengal, the program targeted women-headed families with limited or no means to livelihood. The event celebrated the success of 600 beneficiary women and their families who were able to enhance their income and livelihood through sustained intervention of the THP programme over twenty-four months by way of business skill development training and on-site assistance. In its second phase, the program aims to help 4000 more women in Patna, Udaipur, Kolkata, Raipur & Bhubaneswar.
THP, aninternally-acclaimed livelihood-generating model of Bandhan Konnagar, has beenvalidated by leading economists at the Massachusetts Institute of Technology(MIT).
Ms. SummiSharma, Vice-President, ifly – who also leads the company’s CSR programme –IndiGoReach, said on the occasion, “We are ever so grateful to Bandhan Konnagar forgiving us this opportunity to partner with them for a programme that’s centredon women empowerment. Having been associated with IndiGo for over a decadewhere empowerment is practiced across all levels, my small contribution towardsthese women will be memorable. We have successfully culminated the first phaseof THP where 600 women and families were impacted. We are now planning to enterinto second phase of THP and our endeavour is to enhance thelifestyle/livelihood of 4000 underprivileged women based different parts of thecountry.”
Mr.Debasish Raychoudhuri, CEO Bandhan Konnagar expressed a note of thanks toIndiGo team and said, “It has been an honour to work with IndiGo on THPProgramme. Their commitment in the areas of child education and womenempowerment is a significant support to organizations such as ours that areconsistently working towards bringing economic, social & inspirationalchanges in the lives of the poorest & marginalized women”.
The THPprogram has been operational in the Deganga Region of North 24 Parganas of WestBengal. After identifying 600 beneficiaries through Participatory RuralAppraisal (PRA), the program provided consistent support to them fortwenty-four months. As these women graduate today, they will be self-sustainedand mainstreamed to enjoy the socio-economic benefits with their familymembers. Through targeted intervention, significant enterprise asset growthamongst the beneficiaries has been observed to increase to more than Rs.20,000/-While improvement in income was one of the chief indicators, thesewomen were also educated on the importance of saving. Almost 78% women savedover Rs 20,000 within the duration of this program.
IndiGo runsdedicated women empowerment and education programmes. Someof the ongoing programmes include our intervention with Pradan for theproject- Women collectives led Action Towards Environment Rejuvenation (WATER) wherewe are working with 37,000 women in rural slums of Ranchi. To read more about Bandhan programme– please visit IndiGo website and refer to the IndiGo CSR report – 2015-2016.