80% people use fitness apps to track exercise – Velocity MR study

Velocity MR a leading market research and analysis company announced the results of their pan India study to understand health and fitness trends among Indians. The study covering a sample size of 3000 and was conducted across Delhi, Ahmedabad, Kolkata, Mumbai, Pune, Hyderabad, Bangalore and Chennai.

The study found that over 80% of people have startedto track their fitness regime through various modes. People are using Fitbit,Myyogaonline, Smart Watches, Mobile Applications and other Fitness Bands totrack their fitness regime. Apart from hygiene factors like accuracy anduser-friendliness, people are also enjoying the apps/tools features in allowingusers to compare, sync and share their data with others. People like therecommendations that the apps make concerning work out schedules and even dietto be followed. Networking with other like-minded fitness enthusiasts throughthese apps is another hot favourite. 

Adds Jasal Shah Managing Director& CEO of Velocity MR, “The fitness industry in India is largely anunorganized and fragmented. However, the fitness space is evolving at a rapidpace mirrored by the fact that while ten years ago if at a popular runningevent you found a 1000 people, today you will find 14,000-15,000 peopleenthusiastically participating in such events now. Extrapolate this with theGDP growth and rising affluence, and you can conclude why the fitness sector isgrowing at a fast pace.” 

Adds Consultant Vivek Mahadevan whois also a fitness enthusiast, “Awareness around the overarching importance offitness in people’s lives has gathered steam in the last decade. This can beattributed to factors such as advances in consumer technology like apps, accessto information at one’s fingertips through the internet and increase in averagehousehold incomes. We can today observe that, like there is heightenedawareness levels among patients about various illnesses so is it about theimportance of fitness and maintaining a healthy lifestyle today inIndia.”   

Other Highlights: 

Need for Fitness

Over 97% people believe that it is necessary tomaintain fitness and the common objectives for fitness are to have a healthyheart, sleep better and be happy. 

Frequency of Doing Exercise

It is observed that increase in age is directlyproportional to the frequency of exercising. Among the people with monthlyhousehold income >=INR 45K, ~85% do exercise at least three times in a weekwhich is only ~70% for those with monthly household income =INR 45K) consult online virtual market Places like Fitness Appssignificantly more than the people with less MHI. People with MHI >= INR 75Kconsult a Personal Trainer significantly more than people with lesser MHI. 

Pain Points of Users

On monitoring the pain points faced by people or whatwas stopping them from regular exercise, it was found that they were majorlyrelated to the availability of time. 3 out of 10 people don’t have a membershipin a fitness centre because it was expensive.

It was found that DailyBurn and MapMyRun havesignificantly higher awareness among Females. People with higher MHI have ahigher awareness of different fitness tools, and they use Fitbit, DailyBurn,Apple/Samsung Proprietary Apps and Nike Training Club. While people with lowerMHI use Mobile Applications.

It is interesting to note that even though internetapps are borderless, there are city wise preferences for such apps likephysical brands/products. People in Delhi use MyYogaOnline the most whilepeople in Mumbai use DailyBurn the most. 

Benefits Received from Fitness Gadgets

Females have been able to achieve their exercise goalsmore as compared to Males.

While people of elder age group have been able todecrease their weight. 

Summary

• 80% use mobile apps and gadgets to monitor theirhealth and fitness

• Most people believe that it is necessary to maintainfitness.

• The motivation for maintaining fitness is not aboutthe style/trend, but people want to be healthy, energetic and want to take careof their body.

• It is seen that 7 out of 10 people who exercise aredoing it daily, it is also observed that frequency of doing exercise is higherin elder people as compared to the younger ones.

•Traditional exercises like Walking, Jogging and Yogaare done more than the Fitness activities like Zumba, Power walking etc.; thereason could be a shortage of time as well as money because of which ~50%people do not have a membership at a fitness centre.

• Maximum people exercise either at home or near-bygardens.

•For taking any fitness related decisions, peopleconsult fitness trainers and friends/family members the most; while there arealso >30% people who have faith in the virtual mode of consulting, and hencethey consult either Google or Fitness Apps the most.


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