90% Indians don’t sleep at the right time: Godrej Interio Study

Bangalore, 19th March 2018: A recent study conducted by Godrej Interio reveals that sleeping post 10pm clinically declared as the ideal time to go to sleep triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep. The study was conducted across 8,000 Indians living across the metros. Godrej Interio , India’s leading furniture brand in both home and institutional segments, launched the sleep@10 campaign last year that focuses on addressing the rising concern over sleep deprivation in India. Over 93% of Indians are sleep deprived!

The study isbased on the insights sourced from Indians that have taken their sleep test onthe sleep-o-meter hosted on the sleep@10 website. Over 1.5 lacs Indians havetaken the sleep test. Mumbai is found to be the most sleepdeprived city in India.  The survey also found that nine out of everyten respondents felt dull after they wake up. Around 64% of therespondents admitted that "screen time",including television and phone, could be delaying their sleep time while 55%of the respondents said they slept after midnight while the idealtime would be around 10 pm. The study further revealed that theproblem of not sleeping on time wasn’t only restricted to adults but kids aswell wherein only 90% of respondents below 18 years sleepafter leading to sleep deprivation on a rampant rise among the next generationAcknowledging the insights garnered from the study Dr. Preeti Devanani, SleepTherapist, Sleep@10 – A Godrej Interio initiative said “Sleep isthe single most compromised aspect of life. The addiction to technology andmultiple devices all through the day and accessing them immediately beforesleeping is also on the rise. The sleep-o-meter findings will help people tofollow a regime that will lead to healthy sleeping habits and avoid stress andother health diseases that result from insomnia. In this modern lifestyle,sleep deprivation is turning out to be a rising concern”. 

Commentingon the Sleep@10 sleep-o-meter findings, Anil Mathur, COO, InterioDivision, said “We at Godrej Interio are committed towards healthof the nation and Sleep at 10 is an initiative which promotes right sleepinghabits which is beneficial for overall health and productivity. Thesleep-o-meter study was conducted to create awareness about how sleep isbecoming more critical from a health point of view – not just sleep, but thequality, the duration and the time when we go to sleep.” 

According tothe sleep-o-meter data, collected by a survey conducted by Godrej Interio, thesleep@10 website reveals that for the respondents between 18-25 age group, 29percent go to sleep between 12 midnight to 2 AM while 58% rarelysleep at 10 PM which is an apt time to sleep. Amongst respondentsbetween 26-54 age group 36% get less than 6 hours of sleep while only 8%respondents are able to sleep at 10 PM. For the respondents above theage 55 years, 41% sleep after 10 PM but before 12 am while40.4% rarely/never sleep at 10 PM. 

Also, thedata reveals representational region wise study with respect torespondents from metros, tier 2 and 3 cities. The insights garnered aboutMumbai respondents from the research says that 95% very rarely sleepat 10 PM whereas 35% respondents sleep after 12 am and34% sleep less than 6 hours. In Delhi, 72% respondents very rarely sleepat 10 PM whereas 14.36% sleep after 12 amand 30.4% sleep lessthan 6 hours. In tier 3 cities, only 13% respondents sleep at 10 PM whereas 35%sleep less than 6 hours while only 6% feel fresh and are ready toface the world after waking up. Prominent lifestyle changes in adults seemto be a compelling reason for sleep deprivation.


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