Abbott’s New PediaSure® Cookies & Cream ensures Summer Break is a good #timetogrow for Children

NEW DELHI, May 25, 2018 – "Is my child eating right?", is a concern many young parents face with their children. As kids enjoy their high activity summer break, it is important for parents to offer a complete and balanced nutrition and ensure their kids’ growth is not compromised. There's now a nutritious and tasty option to address this concern as Abbott introduces the all new PediaSure flavour, Cookies & Cream for children two years and above.

PediaSureCookies & Cream provides complete and balanced nutrition for a growingchild at nutritional risk. Packed with 37 vital nutrients, it supports achild's growing height, weight and energy requirements. During summer vacation,fun takes centrestage and discipline about nutrition is often broken aschildren consume unhealthy foods or eat at irregular times. Two servings(morning and evening) of PediaSure go a long way towards building immunity aswell as physical and brain development in children – and the new flavour isgreat for children who are very selective in their taste preferences. Withsummers in full swing, and schools closed for holidays, it is the perfect timeto keep activity levels up and good health at its peak for school-going kids.

At thelaunch event, Actress Lara Dutta, mother to a six-year-old,spoke about the importance of optimum nutrition in holistic child growth.

"Duringsummers, my daughter is filled with ideas – to play new games, places to go andhave lots of uninterrupted fun. I am sure all young ones look forward to thesummer break the same way. While children are excited about holidays, parentsoften stress about how they can engage them effectively and ensure that theyeat right. My daughter has very strong taste preferences, and I am on thelook-out for food options that are not just healthy but also tasty and packedwith nutrients," she said, as she shared her experience of raising herchild. 

Amal Kelshikar, Country Head & GeneralManager - India at Abbott Nutrition shared,“We understand howparents worry about their kids' complete nutrition and growth,particularly so in the summer break time when meal-time discipline becomesflexible and play time takes centerstage. PediaSure is the No. 1 brandrecommended by pediatricians all around the world. PediaSureis a scientifically proven supplement to improve linear growth without excessweight gain in children at nutritional risk. We have added to PediaSure adelicious twist, with the new Cookies & Cream flavour that will appeal toevery child's palate while offering them the healthy nutrition they need." 

"Summeris not just a season – it’s an opportunity to refresh, relax, learn and grow,for kids. I often meet moms who come to me for advice on a balanced diet fortheir kids. I always recommend a lot of outdoor play, minimal screen time ontelevision and phone, and most importantly, I tell them not to lose focus onbalanced nutrition. Children’s diet should be wholesome, healthy and have theright blend of proteins, carbohydrates, fats, vitamins and minerals to supporttheir growth and development needs,” said Dr Indu Khosla, practicing pediatrician at CloudnineHospital.

“A child’sformative years, two to six years, lay the foundation for motor, cognitive,social, and emotional skills for life. During this period, children witnessrapid linear growth, continued development of organs and neuralexpansion.  Therefore, this is the time when children have specificnutritional requirements and high energy needs. Along with a variety of foodsto ensure a balanced diet, for some children it is imperative to introduce anoral nutrition supplement formulated to take care of nutrient requirements forthis age so that they do not miss out on overall growth,” said DrEileen Canday, HOD Nutrition & Dietetic Department, Sir H.N. RelianceFoundation Hospital, at the launch.

PediaSureCookies & Cream is available nationwide at most major retailers and online.To learn more about your child's wholesome nutrition, visit PediaSure.inOR

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