Actor Amol Parashar joins hands with Roposo ‘TV by the People’ for its first digital initiative
New Delhi, August 26, 2017: Roposo, India’s homegrown digital platform, unveils its first digital campaign that brings to the fore the exceptional offerings and services on Roposo’s latest avatar of 'TV by the people'. Featuring actor Amol Parashar, an active Roposo user, the digital campaign shows how the platform is the ideal go-to destination for the youth to share their lives online, connect with like-minded audiences, and capture the limelight through interesting videos, quirky photos, and amazing stories. The campaign video has been launched on the Roposo app, and is now available across all official Roposo social media handles.
The essence of the video remains that an individual needn’tnecessarily be a celebrity to have followers or get popular – every Roposo useris a star. Whether a fashion designer, baker, or dancer, Roposo provides aspace for every individual to showcase their talent, reveal theirindividuality, and turn into an internet sensation. The video captures thegamut of entertainment possibilities along with a wide array of channels thatusers can view according to their mood and preferences.
Expressing his enthusiasm on the digital campaignlaunch, Mayank Bhangadia, CEO and Co-founder, Roposo, said,"Roposo is the world’s first TV by the people. The video’s concept isbased on the thought that every individual is a star and has a global audienceon Roposo.’
The campaign was also important to educate the users aboutthe app interface, so that every user could enjoy a seamless experience afterthey have signed up on the platform. “Most apps often adopt the technical routeto explain their app, but we wanted to stand out and come up with a fun andrefreshing take on the same. India has long awaited a digital platform it couldcall its own, and with Roposo we have thrown open a space that celebrates theeveryday life of Indians, and each one’s individuality in a unique manner,”adds Mayank.
Directed by Dipro Ghosal and produced by Ruchir Arun andDebadrita Ghosh under the banner The Bard, Ashish Verma has penned thedialogues, and Ragul Dharuman has cranked the camera for the digital campaignshot in Mumbai. Roposo’s team, led by Reechal Vardhan, had internally worked onthe idea of the ad film, finalised the script, and the style of thevideo. Director Dipro Ghosal, The Bard, said,“Roposo hassuccessfully carved a niche for itself in the Indian digital space. The idea ofthe campaign was to educate the users without going too deep into thetechnicalities of the Roposo app. Moreover, the team at Roposo had a clear-cutvision of their campaign, which made it easier for us to come up with anappealing video.”
With a growing community of 4 million users,Roposo will surely act as a fresh outlet for Indians to unleash theircreative side and let their inner stars shine on a global platform.