Actor Vasishta Simha supports BIG FM's WingsforWomen 92.7 BIG FM launches #WingsforWomen

Bengaluru, 24th March, 2018: With a burgeoning need on spreading awareness on leading a hygienic life, 92.7 BIG FM Bengaluru has taken an extremely noble initiative of sanitation for the backbone of each family, “Women”! BIG MJ Shruti of Big Coffee fame along with her team, The BIG Coffee Brigade, initiated a campaign called #WingsforWomen, which symbolizes a woman’s freedom and her right to menstrual hygiene. It’s not just about educating the women, it goes further by executing a year long supply of sanitary napkins to them. When the world tries to shame the nation, we as responsible citizens aim to alleviate the situation.

The radio network has always aimed at addressing thesocial issues of our society and sensitized people about eradicating them fromits core. To create awareness for BIG FM’s #WingsforWomen campaign,BIG MJ Shruti along with her team reached out to women at Kabadi Shankarsa& Co, a garment factory in West of Chord road, Rajajinagar who do not havethe funds to prioritize menstrual hygiene. They distributed 45 sanitary napkinsto each lady, that’ll help them sustain for the rest of the year 2018. Daughtersof renowned film personalities Vijayalakshmi Singh and Jaijagadish, Vainidhi,Vaisiri and Vaibhavi were also seen lending their contribution to thecampaign by distributing sanitary pads along with the BIG FM team.

MJ Shruti also led the campaign at Govt. First GradeCollege Malleswaram by distributing sanitary napkins to both female and malestudents, in an attempt to break the “men don’t talk about this” taboo. The idea is to break allmental barriers regarding the issue and educate the men as well, so every womangets the much needed support to ensure a hygienic life. The event was presidedby renowned Film Actor Vasishta Simha who shared avery painful personal experience of losing his near one to cervical cancer.

Speaking on the initiative, Actor Vasishta Simhasaid, "I am happy to be associated with a campaignthat is aiming to educate women around the country on the importance ofpersonal hygiene. It is our duty to help women around us who are unaware andeducate them. It is a superb initiative by BIG FM and I hope many people followthe lead and join us to lend a hand to ensure the health and safety of everygirl in the country."

Speaking on the initiative, MJ Shruti from 92. 7BIG FM said, “We are truly overwhelmed with all the sanitarypad contributions that are pouring in from all across the globe. I believe itis high time we take this issue seriously and spread adequate knowledge on itsadverse effects. We at 92.7 BIG FM have started this initiative and urge peopleto help us continue this endeavor by spreading the word for the next leg of thecampaign which is scheduled to be in May this year. More Environmental, Budgetand Women friendly measures are taking wings in May.”


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