Actress Barsha Rani Bishaya dazzles Shoppers Stop customers at the ‘Shoppers Stop Sananda Puja

Guwahati, September 14, 2019: Renowned Assamese actress Barsha Rani Bishaya along with other models exhilarated the fashion runway as they exhibited majestic new collection for the festive season at the ongoing ‘Shoppers Stop Sananda Pujo Bazaar’ on September 13, 2019 at Shoppers Stop, Guwahati. The actor took center-stage and showcased the latest Festive Collections from premium KASHISH brand exclusively available at Shoppers Stop.

The festivities at ‘Shoppers Stop Pujo Bazar’ festival commenced with a star-studded event. During the inauguration ceremony women achievers Barsha Rani Bishaya, actor, Purnima Saikia, Rtd Asst Director Doordarshan, NSD Graduate, Actor, Writer and Socialite and Roshni Hassan, Mrs. United Nations Winner, Mrs. India Earth, Writer, Business Woman & Social Activist from different fields were felicitated for their work and contribution to the society.

The Pujo celebrations this year will host exciting on-trend new launches in-store across apparels, fashion accessories, handbags, footwear, beauty, fragrance, watches, kidswear and home categories. New season collection and festive wear is available under Shoppers Stop’s private brands KASHISH and STOP, while casual wear under LIFE and HAUTE CURRY. The striking festive collection is an exotic assortment of rich shades of yellows, reds, blacks with rich gold brocade and elaborate zardozi work. Every creation reflects the expert craftsmanship involved in the designs with the use of brocade, silk, rich ornate velvet and varied fabrics.

At the show renowned actress Barsha Rani Bishaya said, “I am excited to associate with the city’s first ‘Shoppers Stop Sananda Pujo Bazaar’. It is good to see how the brand always strives to provide the customers with the widest and latest range coupled with celebrations to welcome goddess Durga. It is an honour to receive facilitation from the brand. This gesture will a go a long way in encouraging women to scale new heights in their respective fields.”

Uma Talreja, Chief Marketing Officer, Shoppers Stop Ltd said, “Women always take center stage in our brand messaging and initiatives. This time we decided to take this a notch higher by facilitating women achievers from different fields and genres. With the city immersed in the celebration of Durga Puja, we showcased our latest Autumn Winter collection. Durga Puja is a festival of shopping and people coming together to celebrate. But for Shoppers Stop, Durga Puja is also a celebration of womanhood.”

Shoppers Stop has also launched a unique campaign titled Jaago Tumi Jaago to celebrate the festival. The campaign celebrates the contemporary roles of the new woman with some new norms and some traditional ones. It talks about the woman who plays multiple roles – Nanaroopdharini; the woman who fights all superstitions – Ondhoshongskarharini; the woman who is equally comfortable at home and out in the world - Ghare Baire Ubhaycharini. Click here to watch the film -

During this festive period, Shoppers Stop stores will offer latest trends in fashion and versatile array of apparel for women, men and children. The stores promise to be abuzz with celebrations, games, contests and complimentary makeovers.

This year, Shoppers Stop has introduced exciting offers to encourage fitness and incentivize First Citizen customers with gifts on cumulative purchases during the offer period. Customers can get a Fossil Smart Watch FREE for Rs. 100 on cumulative purchase of Rs. One Lakh in offer period and a Fossil Smart Watch worth Rs. 9999 on cumulative purchase of Rs. Fifty Thousand in offer period. In addition to this, customers who shop for Rs. 5000 and get discount vouchers worth Rs. 1500.

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