Amazon Cares partners with Akshaya Patra for implementation of the Ksheera Bhagya Scheme

Bengaluru, 30 August, 2017: In line with Amazon Care’s vision of transforming lives, Amazon has partnered with The Akshaya Patra Foundation to reach out to 1,70,000 children across 1300 schools, contributing to the Government of Karnataka's flagship ‘Ksheera Bhagya’ Scheme in Bengaluru, Karnataka. Under the partnership, Amazon will help the Foundation in distributing and providing a healthy glass of milk to the school children, five days a week to help them be stronger, sharper and have a great start to their day.

Thepartnership was announced at an event held today at Govt. Kannada & TamilModel Primary School, Cleveland Town, Bengaluru, in the presence of Shri RoshanBaig, Honourable Minister for Urban Development & Haj, Shri A. Manju,Honourable Minister for Animal Husbandry, Fisheries & HorticultureDepartment, Shri Mehroz Khan, Member of the Chief Minister’s Vision Group, ShriR Akhanda Srinivasa Murthy, MLA, Pulikeshi Nagar, Shri A R Zakir, Councillor,Pulikeshi Nagar, Smt Prabha Alexander, BEO, North Range 3and Mr. Gopal Pillai,Director & GM, Seller Services, Amazon India. 

AkshayaPatra, in partnership with the Government of Karnataka, implements the KsheeraBhagya Scheme to provide milk to school and anganwadi children inKarnataka.  This scheme ensures that children start their day in schoolwith a healthy glass of milk, which is rich in protein and fat, essential forhealthy growth and all-round development of children. This nutritious componentalso helps in improving their concentration in school. The partnership betweenAmazon Cares and Akshaya Patra will enable Akshaya Patra to implement theKsheera Bhagya Scheme to provide milk to school children for five days of theweek for this entire academic year. 

Encouragingthis partnership, Shri Roshan Baig, Shri A. Manju and Shri MehrozKhan expressed their support for the scheme. They also spoke on thebenefits of providing milk to school children on regular basis. Theyappreciated Amazon Cares for partnering with Akshaya Patra and this directionof transforming lives of the underserved children in the society. 

Talkingabout the partnership, Mr. Gopal Pillai, Director & GM, SellerServices, Amazon India said, “In line with Amazon Care’s vision ofTransforming Lives, we have partnered with the civil society at large to bringabout transformation and betterment of the community. We work in areas ofeducation, health, livelihoodand sanitation all over the country.  Today,we are delighted topartner with Akshaya Patra and contribute our bit in theKsheer Bhagya Scheme, to help in the milk distribution across 1300 governmentschools in Bengaluru and ensure that these children get a healthy glass of milkevery morning for their holisticgrowth.”          

Mr.Shridhar Venkat, CEO, The Akshaya Patra Foundation said, “We welcome Amazon Care’sinitiative to support the supply of milk under Ksheera Bhagya Scheme by theGovernment of Karnataka, which helps the child to start the morning in schoolswith a nutritious and healthy drink. With this support, we look forward to workwith the Government of Karnataka in making the child’s morning healthy andenergetic.”

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