Amazon India Partners with Maharashtra's Mahila Arthik Vikas Mahamandal to Empower Women

Mumbai, July 27, 2018: In an effort to further strengthen its pioneering program ‘Saheli’, Amazon India today announced that it has signed a MoU with Mahila Arthik Vikas Mahamandal (MAVIM), Women’s Development Corporation, Government of Maharashtra. Through this partnership, in collaboration with Sahabhag, the Social Responsibility Cell of the Chief Minister's Office, Government of Maharashtra, Amazon India will support and empower women associated with the organization and provide a marketplace for them to showcase their products to Amazon customers across the country.

Mahila Arthik Vikas Mahamandal (MAVIM), established in 1975 has been declared as a nodal agency by the Government of Maharashtra to implement various women empowerment program through Self Help Groups (SHGs). Amazon India will, as part of the partnership, empower and encourage women entrepreneurs associated with MAVIM and provide them a slew of benefits to enable them to start selling online at zero initial cost. This includes seamless onboarding assistance, imaging and cataloging, product listing, subsidized referral fee and free account management for the first 3 months.

“Providing women in Maharashtra an opportunity to become financially secure and live a dignified life is one of the biggest priorities of the Government. The Government of Maharashtra’s Sahabhag program is designed to build sustainable public-private partnerships that positively impact every section of society including rural women. Moreover, when skills of the private partners and scale of the Government meet, transformation happens at a faster pace and makes maximum lives better. We are delighted to announce our association with under their program Saheli to widen the impact of Sahabhag. By supporting women weavers and handicraft experts, this association gives them an opportunity to promote the rich traditional arts and crafts of Maharashtra such as Paithani sarees, Warli Art, Bidri Art, Eco-friendly bags, bamboo crafts, Khadi clothing, etc.” – said Shri Devendra Fadnavis, Chief Minister of Maharashtra.

Gopal Pillai, Director & GM, Seller Services, Amazon India, added, “Our vision is to transform the way India buys and sells. We launched ‘Amazon Saheli’ last year to focus and address challenges faced by Indian women entrepreneurs and help them gain visibility and access to resources. We believe that e-commerce and specifically the e-marketplace model is a great avenue for women entrepreneurs to benefit from the fast-growing digital economy.”

“Government of Maharashtra, through Sahabhag has been a pioneer in identifying opportunities of collaboration to empower women in the state. Through our partnership with MAVIM, we believe that we will be able to enable thousands of women from the state to embrace online selling. Our partnership will involve providing women with training, marketing and selling support. Through Amazon India’s Saheli program we seek to further drive disruptive change and transform the lives of women entrepreneurs from Maharashtra,” he added.

Launched in November 2017, with SEWA and Impulse Social Enterprise, Amazon Saheli currently has a diverse range of products listed by women entrepreneurs. The program offers extensive training and skill development workshops for its partners to help women entrepreneurs understand the nuances of online selling and, develop skills & capabilities necessary to grow their business on The training workshops comprise of sessions on listing of products, imaging & cataloging, packaging & shipping, inventory & account management and customer servicing. The workshops are free of cost and offer exclusive benefits including assisted onboarding and mentorship programs.

Till today, Amazon Saheli has impacted over 80000 women entrepreneurs across the country selling products across categories like clothing, office products, handbags, grocery, home & kitchen accessories and jewelry.

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