Amazon.in Hosts its National Flagship Seller Conference ‘Amazon Connect’ in Delhi ahead of fest

Delhi, September 05, 2017: In line with festive preparedness, Amazon.in held the national edition of its flagship seller conference, ‘Amazon Connect’ in Delhi to engage with sellers and help them to grow further in the upcoming festive season. Launched last year, the conference aims to provide sellers with an integrated platform to interact closely with Amazon.in’s senior leadership, better understand the company’s seller-centric products & services, share and learn from their fellow sellers, get a sneak peek into upcoming innovations and understand emerging trends in e-commerce. The programme witnessed participation of more than 400 Amazon sellers.

AmazonConnect drives engagement with different segments of sellers and helps themunderstand how they can leveragevarious seller enablement and capabilitybuilding initiatives that Amazon.in offers to scale their businessprofitably.  The event held had various interactive sessions planned,especially focused on tips and tricks for the sellers, including paneldiscussions to educate them about the best ways to leverage Amazon services andmake this festive season sale blockbuster. For sellers who couldn’t make it tothe conference, the event was even broadcasted live, which saw over 1000sellers across India participating and benefiting from the initiative. 

Elaboratingon how the programme will benefit sellers in Delhi in line with festivepreparedness, Mr. Gopal Pillai, Director & GM, Seller Services,Amazon India, said, “Employing a seller backwards approach likealways, Amazon Connect has been specifically created with theintention of closely interacting with our sellercommunity on our products & services. We recognizeand value their contribution towards making Amazon.in a preferredonline shopping destination. We look forward to interacting and seeking valuablefeedback from our sellers to innovate our services to meet their requirementsin the best possible way. During the festive season last year our sellersreceived orders from 97% of India’s pin codes which speaks volumes of the reachand market penetration for their businesses. With the festive period around thecorner, we are positive that through Amazon Connect we willempower sellers to catalyse their growth on our marketplace.” 

Amazon.in atthe conference also announced a suite of new initiatives, including newon-ground and online sessions under Seller University to prepare sellers forthe upcoming sale. The event also updated sellers about the new feature-‘Register to launch’ on the seller app to directly get launched using the appon the go. The sellers were also updated about the new rewards and recognitionprogram for best performing sellers- based on overall sales, advertising andreferral program.  For the third year row, three lucky sellers will alsoget a chance to visit the company’s headquarters in Seattle next year to meetthe Amazon senior leadership and visit the campus. The event alsocomprised of a felicitation ceremony for high-performingsellers who havemet Amazon’s high bar of quality customer experience consistently and substantiallygrown their business this year. 

In line withits vision to transform the way India sells, Amazon.in has the mostcomprehensive suite of offerings for its sellers of all sizes and at everystage of their business lifecycle to help them get online and scale greaterheights. Right from running an extensive education and skilling program forSMBs called Seller University that has over 700 videos inEnglish, Hindi, Tamil, Telugu and Kannada with 7,500+ views a week to launchinga dedicated Seller Mobile App that has been downloadedover 121,000 times Amazon has reached the important milestoneof 2 lakh sellers on the marketplace in just four years ofoperations in India. Selling over 100 million products acrossvarious categories, Amazon has been constantly working towards empowering moresellers to embrace online selling, get access to a wide customer base acrossthe country and even take their business to the global market. 

Since itslaunch in June 2013, Amazon.in has been working extensively to launch servicesthat meet different business requirements of sellers and help them grow theirbusiness profitably online. From offering Fulfilment By Amazon (apay-as-you-go fulfilment service wherein Amazon.in  packs, ships anddelivers products to customers, manages returns and does customer service onbehalf of the sellers), innovating Easy Ship (an assistedshipping service that makes it easy for sellers to ship products across India),launching Seller Flex (bringing Amazon’s flagship FBAexperience to the seller’s doorstep by implementing the FBA technology atsellers’ warehouses), introducing Amazon Tatkal (aservice-on-wheels to help SMBs get online within 60 minutes), to buildingthe largest storage capacity in ecommerce in India for sellers to the tune of13 million cubic feet, Amazon.in has been helping sellers reach millions ofcustomers across the country. 

Thecompany launched a Special Lending Program for sellers lastyear that enables them to easily access secured & unsecured loans between 5lakh rupees to INR 2 crores from their partners Capital First and YES Bank.Its Global Selling Program launched in India in May 2015 hasover 23,000 sellers today selling their ‘Made in India’ products on Amazon’sten global marketplaces to millions of active worldwide customers.


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