AMITABH BACHCHAN TO BE THE FACE OF MANKIND’S PROMISE OF AFFORDABLE HEALTHCARE FOR ALL.
Guwahati; 2nd November, 2017: Mankind Pharma, a quality driven Indian pharmaceutical company announces Amitabh Bachchan as its brand ambassador with the launch of its latest commercial featuring the legendary Superstar. Mr. Amitabh Bachchan, who has been a household name for generations and this strategic alliance resonate with Mankind’s philosophy of ‘Serving life’. Through this partnership Mankind Pharma will emphasise the importance of good health and affordable treatment for all.
This is the first time Mankind has appointed a newbrand ambassador and this association will be showed by a new TVC. The newcorporate advertisement will be released on 1st Novemberpacking Mankind’s commitment towards healthier and happier world. The associationwith Big B comes at a point when the brand is growing rapidly across India andabroad.
Speaking on the partnership, Mr. RajeevJuneja, CEO, Mankind Pharma said “We are honoured to announceAmitabh Bachchan as our 1stbrand ambassador for Mankind Pharma. Mr.Bachchan holds poise in society and is a renowned personality who exudesreliability and dependence. We believe this association will further addconfidence to the brand and strengthen the Mankind brand image among consumers.We welcome Mr. Bachchan to the Mankind family.”
Commenting on same, millennium star AmitabhBachchan said, “It has been an absolute pleasure to be a partof the Mankind family and I am delighted to be associated with the brand knownin the country for its work of serving life.”