Amway India Introduces ‘Attitude’ Clear Activ Pimple Control Range in India
New Delhi, August 24, 2017. Amway India, the country’s largest direct selling FMCG company has announced the launch of a new Pimple Control Range under its beauty brand ‘Attitude’. Staying true to its commitment to introducing new products based on science and innovation, Amway India has introduced this range for the Indian youth. The new Attitude Clear Activ Pimple Control Range priced from Rs 349/- onwards, includes Attitude Clear Activ Pimple Control Face Wash and Attitude Clear Activ Control Spot Corrector. Attitude is an entry-level premium brand, targeted specifically at the Indian youth.
Enrichedwith the goodness of Botanical extracts, the new Attitude Clear Activ PimpleControl Range is specially formulated with Green Tea, Licorice and Meadowsweetthat helps to keep pimples at bay. The green tea extracts, having antioxidantproperties, act against free radicals protecting the skin cells from every dayaggression. Licorice aids to regulate sebum secretion and Meadowsweet maintainsnatural balance of the skin. The new Attitude Clear Activ Face Wash isa water based and sulphate free gel formulation recommended to be used twicedaily in order to effectively remove oil, dirt and stickiness. The Attitude ClearActiv Spot Corrector contains Rose Berries, Salicylic Acid andZinc PCA which reduces redness and size of pimples. The range isdermatologically tested, non-comedogenic and apt for pimple prone skin.
Commentingon the launch, Ms. Anisha Sharma, Category Head-Beauty & PersonalCare, Amway India said, “Pimple is a major concern area for youngstersin India which hampers their confidence and deters them from socializing. Thisprompted us to address the concern with our Clear Activ Pimple control range inIndia with the goodness of Green tea and other natural ingredients. This unisexrange targeted at the confident and free spirited modern youth, has beenspecially developed keeping Indian skin tones and weather conditions inconsideration.”
“Wesee a huge potential for growth of our newly launched pimple controlrange in India. The range intends to provide youngsters an opportunity to bidfarewell to pimple woes and face the world with confidence like neverbefore”, added Anisha.
The AttitudeClear-Activ Pimple Control Range is one of the biggest launches planned by thecompany in 2017.
Amway haslaunched a series of training led initiatives with Dermatologists to supportand educate Amway direct sellers across the country.