Amway launches Artistry Essentials in India

Delhi, 21st March, 2018: Amway India, the country’s largest direct selling FMCG Company today launched “Artistry Essentials”, a new skincare range under its premium skincare brand ‘Artistry’. Enriched with the goodness of natural ingredients and perfected with science, Artistry Essentials helps to complete the daily essential skincare routine in just 3 minutes* to help revitalize and restore radiance of the skin.

Commentingon the launch, Sundip Shah, Chief Marketing Officer, Amway India,said, “The skincare market is pegged at INR 11600 crore andgrowing at a healthy rate of 12.7% CAGR over past 5 years***. Today, skincare is gaining in importance for both men and women. Given their hectic andfast paced lifestyle, it is difficult for them to spend much time in dailyskincare. Keeping that in mind, we have introduced Artistry Essentials, a rangethat has been designed to provide a simple, convenient and effective skincaresolution for everyday skincare needs. The launch of Artistry Essentialswill help accelerate Artistry’s growth to further consolidate its leadershipposition in the premium skincare space in India.”

“Enrichedwith the goodness of natural ingredients and perfected with science, ArtistryEssentials has many unique features – the benefits of a cleanser and toner arecombined into 1 product and also one set of products are suitable for all skintypes. This addresses key consumer barriers of complexity and confusion and weare confident of adding many more consumers for Artistry with this launch,” addedAnisha Sharma, Category Head, Beauty & Personal Care, Amway India

The newrange is replete with the goodness of natural ingredients including AcerolaCherry, Cucumber, Chamomile, Avocado & Jojoba Beads that balance oil andhydration level in the skin. Acerola Cherry acts as an antioxidant and which isa good source of Vitamin C for the skin, while cucumber is known for itscooling effect on the skin. Chamomile provides soothing and comforting effect;Avocado provides moisturization and Jojoba seeds gently accelerate the skinsnatural exfoliation process. Acerola Cheery is organically grown on Nutriliteorganic farms. The range comes in an exciting and refreshing packaging highlightingthe natural ingredients. 

Pricedcompetitively from Rs 1200 onwards, the range consists of four skincareproducts including Cleansing gel & Light Lotion in the daily care range andPolishing Scrub & Creamy Massage, in the special care range. Designedspecially to address the daily skincare routine   of working menand women, Artistry Essentials is equipped with patented anti-irritationcomplex that provides adequate skincare. The range is dermatologically tested,non-comedogenic and apt for all skin types. 

The EssentialsGel Cleanser is a water based and sulphate free Gel formulationrecommended to be used twice daily in order to effectively cleanse and tone theskin in one step. The cleanser is also enriched with Witch Hazel and WhiteWillow Bark which help diminish the appearance of pores. EssentialsLight Lotion is an oil free lotion enriched withanti-irritants like Aloe and Shiso that soothe the skin. Gel based EssentialsPolishing Scrub effectively removes flakes and impurities deep withinthe skin’s surface. Essentials Creamy Massage is a luxuriousmassage cream fortified with Shea butter and natural oils to make the skin feelsoft, silky and smooth.

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