Amway strengthens Body Care Portfolio with its revamped G&H range
New Delhi, 04th October, 2017: Amway India, the country’s largest direct selling FMCG Company has launched the revamped Body Care Collection in India under the G&H Brand. Designed for the entire family, the unisex body care range comprises of the G&H Nourish+ Body lotion and the G&H Refresh+ Body Wash Gel, providing dual care for the skin. Each is priced at Rs 440 for 250 ml, both the products are dermatologically and allergy tested. Enriched with vitamins and naturally inspired botanical ingredients, the range comes in attractive packaging with eco sensitive design and pleasant fragrance. The G&H Body Care range is sulfate free.
Commenting on thelaunch, Ms. Anisha Sharma,Category Head-Beauty & Personal Care, Amway India, said, “G&H is one of the flagship brands under the bodycare range globally. To stay abreast with the rapidly changing consumers’ needand be competitive in the market, we have rejuvenated our global brand withimproved formulation and packaging. We arequite confident of capturing a sizeable pie of the market share with ourrevamped G&H body care range. The Nourish+ body lotion offers intense 24hours moisturizing formulation with refreshing fragrance and the G&HRefresh+ body wash comes with sulfate & soap free formula suitable to theIndian family.”
“The Body caremarket in India is pegged at Rs 1,000 crore and is expected to almost double by2021 at Rs 1,900 crore. We are quite confident that G&H brand would move upthe ladder to become one of the top 3 brands soon”, she added.
The G&H Nourish+Body lotion is fortified with exclusive botanical blends such as shea butter,organic pumpkin seed oil and orange blossom honey. Orange blossomhoney, a natural revitalizing moisturizer, hydrates and softens the skin, whileshea butter nourishes the skin and leaves it supple. Pumpkin seed oil is ananti-oxidant known to help protect skin against environmental damages. The rich, creamy lotion provides 24-hourmoisturization and improves the moisture level in the skin.
The lightweight andgentle formula of the G&H Refresh+ body wash gel product contains aloe,grapeseed, and green tea extract designed for the hydration andsoothing of the skin. Aloe soothes the skin while grapeseed extract with powerful anti-oxidantproperties, helps protect and refresh it. The Green Tea Extract protects the skin against environmental damageand helps to energize the skin. The G&H Refresh+ body wash-gel includes apatented non-irritating complex to keep the skin calm. The product isenriched with a refreshing scent which lingers on the skin for a long time,while the non-drying formula helps in safeguarding the skin’s moisture barrier.
“We wanted to create a body care range that not onlyaddressed the diverse skincareneeds of families but also would help to protect the environment”, added Ms.Sharma.