AO Smith recognized as “India’s Most Trusted Water Heater Brand”
Bangalore, May 21, 2018: A. O. Smith - World’s largest manufacturer of Water Heaters, has been recognized as “India’s Most Trusted Water Heater Brand” in the Brand Trust Report 2018.
Commenting atthis recognition Parag Kulkarni, Managing Director India, said “Ourunflinching commitment towards consumer focused innovation, technologyleadership and industry leading customer service has led to gaining consumers’trust. In a way, this is our most satisfying moment in our decade long journeyin India”.
“Ouruniqueness is in having a strong R&D presence through a 28 member strongR&D team at Bangalore who are constantly innovating, focus on Indian marketwith an investment of USD 75mn with a greenfield manufacturing plant atHarohalli in Bangalore, Customer service which is the envy of not just theindustry and a Culture of customer orientation has culminated in thisrecognition”Kulkarni said. We are bringing the same deliverables to thewater purifier industry now. A. O. Smith which grew its India business byover 40% in 2017 is expanding its reach in water purifier, by taking itsdistribution to 46 cities by end of 2018.
Brand TrustReport 2018 is a result of comprehensive primary research conducted on theproprietary 61-Attribute Trust Matrix of Trust Research Advisory. This year’sstudy involved 15000 hours of field work, covering 2488 consumer-influencersacross 16 cities in India and generated 5 Million data points and 9000 uniquebrands from which the top 1000 brands have been listed in the report.