Artist Aloud Forays Into Original Content beyond Music

National, 17th May 2018: Artist Aloud, a platform by Hungama that supports and promotes independent music, today announced its foray into original content beyond music. With this, Artist Aloud will now support non-music independent artists as well and help with creating and promoting their content. As a part of the expansion, Artist Aloud will launch its first show – The Ajay Gehi Show. Starring the talented and popular actor, Ajay Gehi, the series will be an anecdotal comedy and feature monologues delivered by him. The show will be available on the Artist Aloud app, Hungama Play and Artist Aloud’s social platforms starting 15th June 2018, with a new episode releasing every Friday.

The firstseason of the show will consist of 14 episodes with each not exceeding 10minutes of runtime. Produced by Artist Aloud and written, directed&performed by Ajay Gehi, the acts will be based on relatable situations thatAjay has observed in his day-to-day life. From people’s behavior at airportsand the peculiar traits of the selfie generation to the tough process of makingdecisions and the scenes witnessed at weddings, Ajay Gehi will deliver hisjocular take on commonplace scenarios. 

Commentingon the foray into non-music content, Soumini Sridhara PaulVicePresident, Artist Aloud, Hungama Digital Media Entertainment Pvt. Ltd. said,“Since our launch almost a decade ago, we have endeavored to build a platformthat enables independent musicians to get the recognition they deserve. Throughthe years, Artist Aloud has become synonymous with independent music. With therecent development, we are glad to make Artist Aloud a holistic platform forindependent artists across the talent spectrum. Our aim is to provide a stageto gifted artists and help them showcase their talent, whether it is singing,comedy, poetry or anything else. Our new offerings will also enrich the userexperience by giving them a wide array of content to explore and consume.” 

Commentingon the launch of his show, Ajay Gehi said, “The Ajay Gehi Showis a humorous take on situations that generally go unnoticed in our fast-pacedlives. These moments would otherwise provide the much-needed cheer and reliefthat we need every day. Through the show, I intend to give the audience a breakfrom the monotony of life and give them a reason to laugh while making themthink. I am glad that Artist Aloud gave me an opportunity to explore theanecdotal comedy genre. Their unmatched expertise and reach in the digital domainwill help in ensuring that the show gets a wide release.” 

Artist Aloudwill release a new episode of The Ajay Gehi Show every Friday, starting 15th June2018. Viewers can tune in on the Artist Aloud App, Hungama Play, Artist Aloud’sYouTube channel and Facebook page to watch the show.

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