ASICS REDEFINES THE LONG RUN WITH THE LAUNCH OF NEW ENERGY SAVING SHOE – METARIDE™

ASICS turned the world of running on its head as it revealed a completely new concept in run efficiency, METARIDE™. One of ASICS’ most important innovations in seven decades, and as part of ASICS’ ambition to help all runners to WIN THE LONG RUN , the shoe was designed with one purpose in mind; to make running longer distances easier.

Developed over two years by a team of scientists and designers at the ASICS Institute of Sport Science (ISS) in Kobe, Japan, METARIDE™ is precision engineered to minimize movement in the area where most energy is expended; the ankle joint.

Scientifically proven to offer a total reduction of energy loss at the ankle joint byalmost onefifth , the difference could be seismic for long distance runners who want to achieve their full potential.

The key to creating the most efficient run possible was the discovery of new revolutionary GUIDESOLE™  technology; a precision-shaped curved sole that works by shifting the body weight forward and propelling runners on to give the feeling of effortless motion.


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