Assam edition of North East India Fashion Weekheld in city
Guwahati; August 27, 2017: The Assam edition of the North East India Fashion Week, building up for the premier fashion event’s 3rd edition in Itanagar later this year, was held on August 26, Saturday at the Assam Engineering Institute Field, Chandmari, Guwahati.
Theorganizer of the premiere fashion event is Affluent Ray of Light (ARL), anon-profit organization dedicated to globalize the social and cultural aspectsof the different tribes of north east India.
The Assamedition of the event, christened ‘The Khadi Movement - Assam Edition’ onSaturday evening, was an insight to what’s in store for the guests at thethree-day fashion extravaganza in Itanagar later this year. The event isconceptualized to inspire and encourage the upcoming handicraft artisansand designers of the region who are working exclusively towards the promotionof north east fabrics and culture. The Assam edition witnessed theparticipation of over 50 designers and indigenous weavers.
Speaking onthe occasion, chief operating officer and founder of Affluent Rayof Light, fashion designer Yana Ngoba said, “ARLis committed to support upcoming and established talented designers from theregion. We at ARL, along with our partner NGOs, aim to help these weavers anddesigners from the region to create a niche for themselves. We are workingin the field of training, marketing, skill development, capacity building,cluster development, and promotion of handicraft artisans of the region for thelast 7 years. The North East India Fashion Week is areflection of this journey.”
Highlightingabout the Assam edition of the fashion week, Jack Taniya Budh, chiefoperating officer for the Assam edition, said that the event is a prelude tothe grand showcase that awaits fashion enthusiasts in Itanagar later this year.“The NEIFW is a movement to provide a congressional platform to tell thestories of nature and connect the world through tale-telling clothes andcreations. Come and witness the nature's stories through yarn and beads inGuwahati,” said Jack Taniya Budh, chief operating officer forthe Assam edition of theNorth East India Fashion Week.
Talkingabout the relationship of fashion with tourism, Yana Ngoba said, “Wedesire to make a unique and positive contributionthrough fashion design. Tourism has vast potentials in the north eastIndia region and if fashion can be integrated with tourism the overall industrywill see a lot of positive change. We at ARL are trying our best to promotefashion tourism or culture tourism and explore the possible role the fashionindustry can play in North East tourism sector.” Yana added that ARL’s motoof promote and support the yarn makers, weavers, designers and craftsman willhelp the northeast culture tourism industry.
ARL believesthat it is very important to preserve the north east region’s rich fabrics,traditional handlooms and handicrafts, and very few of the designers from theregion are making an effort to do so. Their mission is to promote and preservethe vast variety of indigenous textiles and crafts that are slowly losingpopularity amongst the younger generation, through fashion shows andhelp create business and branding opportunities for industries directly or indirectlyengaged in retailing handloom, textile fashion and life.
The weaversand designers who participated in the Guwahati promo are:
1) Ratan Yak
2) Hibu Ollo
3) Tine Mena
5) HanyirRiba Ete
6) WestKameng Weavers traditional collection by Helping Hand weavers (NGO)
2) MilliIndira Dangngo
7) AngieNgoba Chakpu
1) Roslyn Tokbipi
4) Dimasaweavers’ collection by Dimasa tribe weavers
5) Tiwaweavers’ collection by Tiwa tribe weavers
6) Missingweavers’ collection by Missing weavers