Athleisure brand “Hustle” launched on Flipkart
Bangalore 5th September 2017 , Hustle; the fashion athleisure apparel brand got launched exclusively on Flipkart, one of India’s largest e-retail store.
Talkingabout the association, Mr. Vishal Patel, founder Tribesman Graphics Pvt Ltd.,shared “We are super excited about this new association with Flipkart for ourHustle brand of products. I am sure we will get good response for our rangeconsidering Flipkart being one of the largest e-retailers today. The brand is ayouth brand and we are positive it will connect very well to Flipkart's youngtarget audience.”
“Earlier on,for our other products of SayItLoud, we were the number one chosen brand onFlipkart in October 2016 and May 2017 during their flagship sale events BigBillion days and Big 10 summer sale respectively,” added Vishal.
Flipkart’ scompany spokesperson from Men's Clothing Fashion Team said "At FlipkartFashion, our mantra is to bring fresh, unique and trendy products to all ourcustomers at the best prices, making us the ultimate shopping destination formillions of style savvy Indians. Keeping with the category's growth momentum,we continue to have a strong focus on strengthening our men’s fashionportfolio.
TribesmanGraphics has been one of our top partners for men's clothing businessexhibiting a phenomenal growth rate annually. We are certain that Hustle willfind appeal among our large and growing shopper base of fashion and fitnessconsciousmen.”
Sharingmore on the company’s journey so far, Vishal said “we launched our own range ofgraphic tee shirts under the brand SayItLoud in 2013. From there on, we haveevolved into a casual fashion brand for today's social media/digital youth.”
“FitnessFashion Wear is the new in thing today among health and fitness consciouspeople. Our new collection brings the latest designs enabling maximum comfortand flexibility for all forms of exercising. Our objective is to make ourcollection reach customers far and wide and e-commerce platform such asFlipkart was our best choice.”
Sharing onthe financial growth of the company, Vishal said “while most companies struggleto make profit in the ecommerce and fashion space, we have been lucky to makeprofits since our inception. Our last year's net profit after tax was around3.5%. We are one of the fastest growing fashion brand growing at a rate of 300%YOY since last 3 financial years. The company has come this far without anyexternal funding but going forward we are open to funding and are targeting to become a 100 crore company by 2019-20.”
The companyhas a strong logistic team and process in place having delivered over 7 lac teeshirts, with more than 4.5 lac delivered in the last one year alone. Flipkart'smultiple channels of fulfillment have made possible to be present in all zonesof the country in a very cost effective way.
The companyis also the official licensee of Disney, Marvel, Star Wars and Justice League.The team conceptualized athleisure brand Hustle in 2016 and signed up RannvijaySingh Singha and SquadRann as brand ambassadors in 2017. It has alsosecured licenses of the popular series MTV Roadies in August 2017.
Talkingabout the advertising and marketing plans, Vishal shared “the launch campaignhas been conceptualized and executed by Vitamn Private Ltd., a new age integratedcommunication company based out of Bangalore and Ahmedabad. We hope to roll outthe campaign soon across various media platforms.”