Aurelia introduces Spring Summer’18 collection

Bangalore, April 4, 2018: The contemporary ethnic wear brand ‘Aurelia’ by TCNS Clothing recently launched its Spring/Summer 2018 collection. Infuse some vibrancy and fun into your wardrobe, and witness an array of fashion forward styles and hues with Aurelia that emulate the distinct essence of the season.

SpringSummer 2018 is a trend setter at Aurelia.The brand has embarked on a new journey of product innovations in the realm ofIndian wear, by understanding the aspirations of its audience and re-inforcinga connect with them by being a part of the everyday life of an Aurelia woman.The campaign attempts to capture the intrinsic quality of the Indian women withthe multiple facets of her personality and how Aurelia becomes an integral partof her lifestyle. The candid style of photography captures a range ofexpressions in moments of everyday from joyful to reflective, absorbed topensive and radiant, all that makes an Aurelia woman real and relatable. 

Aureliaspeaks the language of the season through its beautiful line-up of storiesArcadia, Arcus, Kargha, Aureus, Milap, Noor, Nova, The Circle Theory, AncientBeauty, Modern Paisley, Zephyr and Meraki. 

While thecollection displays Spring's floral opulence, Indian motifs and paisley prints,there is simultaneously a parallel shift towards new age geometric designs,modern colours in soft palettes and fluid silhouettes. The brand has alsointroduced new products- denim jackets, kurtas, colourful stoles and fashionbottoms this Spring Summer. The cuts and silhouettes have seen some excitingnew additions like cold shoulders, layering, sharara bottoms, tiered skirts andthe modern flared dress-kurtas make the new collection irresistible. 

AureliaSS-18 brings you newer, fresher, more relevant products with a promise of beingsimple and stylish. Stay Effortlessly Beautiful everyday with Aurelia. 

Availability

As ofSeptember 30, 2017, Aurelia had 159 exclusive brand outlets and 629 largeformat store outlets located across 149 cities in India and one outlet outsideIndia www.shopforaurelia.com.


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