Australia witnesses a growth of 15 % in arrivals from India, records a double-digit growth
Baangalore, Oct, 2017: The land of Kangaroos, Australia, leads list of most preferred holiday destination by Indians. In the latest report released by Tourism Australia, the arrival figures for the year ended (YE) June 2017 have reflected over 277,100 tourists visiting Australia from India. This significant growth of 15 percent, relative to the same period last year, making India the 9th largest inbound market for tourist arrivals. This increase also marks a double digit growth for the fourth consecutive year. As per the report, the state of Karnataka ranks third highest as a tourism source market for Australia. For the year ended June 2017, approx. 30,000 tourists from Karnataka visited Australia spending AUD 146 million (approx. Rs. 730 crores) on their Australian holiday. Karnataka contributed to a growth of over 11 per cent in spend, for the year ended June 2017.
Commenting onthe tourism statistics, Mr. Nishant Kashikar, Country Manager, India &Gulf, Tourism Australia, said, "Over the years, we have undertaken severalfocused campaigns as part of our consumer outreach efforts. Our recentcollaboration with Colors Kannada’s leading television soap, Radha Ramana, hasalso helped us to raise Australia’s awareness in the state of Karnataka. Wework closely with our key Aussie Specialist Agents and airline partners tooffer a compelling reason for potential travellers to choose Australia as theirnext holiday destination. Visitors from Karnataka are looking forward toexperiences, including aquatic & coastal (beaches), nature, wildlife,self-drive, and adventure on their Australian sojourn. With a growing penchantfor travel, we expect growth from our top metro cities to continue over theyears to follow.”
Tourism Australia has come a longway as it recently celebrated its 50th year of existence. Thedestination has witnessed a continuous growth in tourist arrivals from India inthe recent years. To enhance the tourism experiences of Indian travelers inAustralia and to celebrate its 50th anniversary, the tourismboard has collaborated with several key distribution partners in India,offering tactical packages with significant value-additions. Recognizing thepotential of the Indian market, the Tourism Board recently appointed Bollywoodactress Parineeti Chopra, as a 'Friend of Australia', making her the firstIndian woman celebrity to receive this honor and be associated with thedestination.