Aviva Life Insurance celebrates World Heart Day

Nationa 2017: Aviva Life Insurance, one of the leading life insurance companies in India, has taken the employee well-being to a new level.

India is theCardio Vascular Disease capital of the world. It is a real problem we Indiansare living with.  Every minute 4 people succumb to the disease. Accordingto the Registrar General of India, coronary heart disease was the cause of 32%of total adult deaths during the period 2010-2013. As per World HealthOrganization the instance of heart disease has increased by 32%, in less than40 years age between 2010-2015, and that 2.6 million Indians will be afflictedwith heart ailments by 2020.

Today peopleare increasingly falling prey to lifestyle and hereditary illnesses, especiallyheart ailments which make a huge dent in their pockets due to rising healthcare costs. This is where Aviva Heart Care comes in. The premise behind AvivaHeart Care was to secure not just the heart of the customer but also the heartof the spouse. This compelling proposition of “2 Hearts 1 plan” has made AvivaHeart Care a one of its kind of product that covers against 19 heart conditionsprevalent in India.

Thecompany’s belief in encouraging good work-life balance and health livingamongst the employees is clearly evident from the various initiatives launchedto promote the same. This is in line with the Aviva “Good Thinking” philosophy,which basically says that it is Good Thinking to put the welfare and wellbeingof customers, both external and internal at the core of every action. And sinceemployees are the strength of the company, Aviva has initiated variousendeavours to encourage healthy living and a healthy work culture.

Incontinuation, with World Heart Day (WHD) 2017 approaching on 29th September,Aviva Life Insurance will celebrate this day by helping their employees be morehealth conscious.

Speaking onthe occasion Ms Anjali Malhotra, Chief Customer, Marketing &Digital Officer Aviva Life insurance, said, “In the givenscenario of rising cardio vascular diseases, we, at Aviva, aim to sensitize ouremployees on the need to lead a healthy life. With lifestyle induceddiseases on the rise, it becomes important to understand the risk factors thatcause these diseases and work in the direction to minimize them. On this WorldHeart Day we advise people to lead a healthy life and yet have a backup plan incase of an uncertainty related to heart through Aviva Heart Care. ” 

Theemployees have been receiving Good Health Tips throughout the year to reinforceeasy ‘healthy habits’ that help them make healthier choices in daily life. Inaddition, the company is also conducting Free Health Checkups for its employeesacross the country, followed by a Doctor’s Consultation, in order to raiseawareness on healthy living. They employees will be able to avail free ECGtests, expert consultations and a treadmill test to assess their heart healthand on how to eliminate the risk of heart disease.


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