Azafran Innovacion launches home care vertical Azafran Home – Green & clean
Bengaluru, February 27, 2018: Staying with the commitment of developing products that are eco-friendly, Azafran Innovacion Limited - an integrated personal care company has launched its home care vertical Azafran Home – Green & Clean. Company forayed into this segment by launching India’s 1st plant based (coconut based detergent) liquid laundry detergent and is planning to come up with more products such as hand washes, home fragrances and organic candles soon.
Set up witha concept of ‘Farm to Home’, Azafran Home – Green & cleanproducts are made using sustainable and natural ingredients which are safe forpeople as well as the planet. Company is in talks with Aditya Birla Retail –More Hyper Markets, Reliance Smart Stores, Spar, Hypercity and Metro Cash &Carry among other modern retail outlets for this division.
Speakingabout this launch, Mr. T.R Suresh, Business Head, Azafran InnovacionLtd said, “Available in exotic Tropical Breeze fragrance,the liquid detergent is the first offering from Azafran Home and the companywill be launching more such innovative, natural products in coming months. Thisproduct is specifically formulated keeping needs of a mother, a working womanand a housewife in mind. The powerful action of the detergent is tough on thestains, while also being gentle on the clothes and the environment.”
Made fromnaturally derived & plant based ingredients which are free from dyes, TropicalBreeze - 6 in 1 Eco friendly liquid laundry detergent caters to alllaundry needs and ideal for machine as well as hand wash. Developed fromcertified organic ingredients, grown in its own farmland near Sanand,Ahmedabad, company’s innovative range of products are devoid of harmfulchemicals, pesticides and fertilizers. Tropical Breeze removes toughstains, eliminates unpleasant odours and works as a natural fabric conditioner.This eco- friendly detergent is also suitable for baby cloths.
Commentingon the trends, Mr. Elkana Ezekiel, Non-Executive Director, Azafran Innovacion Ltdsaid, “Ourproducts are made without any compromise on quality and fulfilling ourcommitment to the environment. Company seeks to provide simpler & moresufficient way of living - a higher quality of life, toxin-free homes and moretime spent in nature. Organic living is an established trend in developedcountries and the concept is fast catching up in India with consumers optingfor organic products for daily life. Our strength lies in the ‘Farm to Home’concept where the entire process of growing ingredients, processing and makingthe products, all are done at our own facilities.