Bangalore boy wins LEGO Championship Season-2 held at Landmark

Bangalore, 19th December 2016: “Become a creator of tomorrow!” LEGO Systems, Inc., makers of the world’s leading manufacturer of play materials embarked on their journey with India’s leading leisure and entertainment retailer –Landmark returned with the biggest LEGO Challenge in the country earlier this month! With a goal to reinforce the magic of building step by step, Landmark provided the perfect platform for children across the country to build the tallest tower and win the most amazing chance to visit LEGOLAND Malaysia.

Arihant Kaul, 9-year-old boy from Bangalore won the LEGO Championship season -2 held at Landmark this Sunday. Enticed upon winning this challenge, Arihant won first prize of a dream trip to LEGOLAND Malaysia. Speaking on this association, Ms Namita Pant, Head of Marketing, Trent stores says “We’ve always believed in creating platforms for children to learn, discover creative ideas and enhance their skills. The return of the LEGO Championship is a result of successful association and overwhelming response garnered last season. The response and participation has been phenomenal this year.” With kids enamored by social media, technology and gadgets, the importance of play- building, playing a sport, or enjoying a board game has become increasingly less prevalent. In order to encourage, creativity, tinkering and exploration, Landmark had taken this initiative to reinstate LEGO in the minds of young children and pre-teens. .It is the LEGO philosophy of ‘Good quality play’ enriching a child’s life and being the key element in children’s growth and development leading to creative ideas and expression.

Shedding light on this challenge, Mr.Victor Plange, RegionalMarketing Manager of LEGO Singapore Pte Ltd., “We aim to inspire and developthe builders of tomorrow and bring the value of play in to children’slives.  Through this LEGO challenge, we hopeto inspire young children to build and enjoy expressing themselves creatively.”

Speaking on the LEGO challenge, R Jeswant ,Sr.Vice President(Sales & Marketing), Funskool (India) Ltd, “The LEGO challenge organized byLandmark & Funskool is a wonderful opportunity for kids to have a lot offun while familiarizing themselves with building using LEGO bricks.  The overwhelming response to the event lastyear has prompted Landmark to make this an annual event in the promotionscalendar”

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