Bangalore-based startup Medlife collaborates with AIOCD AWACS to launch Campaign Track

24 November 2017, Bangalore: India’s fastest growing online healthcare service provider, Medlife has joined hands with AIOCD AWACS, a pharmaceutical market research organization to introduce Campaign Track – a unique product that would provide real-time data, accurate and timely information and market specific analysis for pharmaceutical companies in India. The product will be used by pharma companies to gather a comprehensive market linked data and help brand managers understand and analyse the healthcare ecosystem; thereby improve their sales and marketing efficiency. The data will not just provide information on the brand and the company’s positioning in the market but also share a detailed analysis by healthcare specialties and zones.

Tushar Kumar, CEO and Founder, Medlife said, “We are extremelydelighted to have launched Campaign Track. Being one of the largest onlinepharmacies and healthcare service provider in India, we not only wish to extendour offerings to our consumers and corporates but also make a wider impact byproviding market related real-time data to pharmaceutical companies in thecountry. With Campaign Track, we aim to improve accuracy in information andreduce their turnaround time. The launch of Campaign Track is in line with ourendeavour to constantly innovate and provide best in class support to thehealthcare ecosystem.”


AIOCD AWACS is a research organization that has evolved into an ITinfrastructure player in pharma distribution and retail with an aim to cut timeand improve accuracy of pharmaceutical companies.    With Campaign Track, Medlife will beable to provide prescription based insights to pharma companies such astargeting KoLs, brand positioning, 24*7 live data and AI driven auto processingamong others.    


Founded by Tushar Kumar and Prashant Singh in 2014, Medlife has emerged asone of the frontrunners in enabling better access to healthcare by offering anarray of app-based online consultation, pharmaceutical and related servicesacross India. It recently reached a milestone of one million customer basemaking it one of the fastest growing online pharma company in India.  


By bringing doctors, patients, laboratories and pharma companies under oneroof, the company aims to provide a comprehensive healthcare ecosystem fortimely diagnosis and effective treatment. The launch of Campaign Track tookplace on November 10th at ITC Maratha, Mumbai in the presence of manypharmaceutical company heads. 

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