Barbie visits iconic landmarks in India in an all-new avatar!
Bangalore, 5th May, 2018: Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country.
Coloursof India seriesbrings to life several aspects of each iconic monument that inspired thedoll-maker to create the collection. With distinct shifts of cultures at everystep, each doll in the collection has found a unique muse in the beauty Indiahas to offer. Barbie has seamlessly weaved in elements of iconic Indianheritage destinations into the collection that reflects contemporary designs intraditional wear. Inspiration from each design comes from unique architecturaland design elements of monuments in India such as the ‘jharokas’ of HawaMahalfrom the pink city, Jaipur; the mystical paintings from AjantaCaves from Maharashtra, the opulent courtyards of MysorePalace from Mysuru – the city of Palaces; the grand arches of SouthIndian heritage palace, Thirumallai Nayakkar Mahal in Madurai; thevibrant colours from Sikkim’s Gompas and the striking sheen ofmarbles from India’s wonder of the world; Taj Mahal. These elementsare flawlessly integrated in the dolls’ designs and packaging as well.
Speakingabout Colours of India, Lokesh Kataria, Mattel’s Head of Marketing,said – “We, at Mattel, have always encouraged development throughcreative play and believe that when you play with a doll, you open your mind toendless possibilities. We are elated to launch a collection of Barbie that isso close to home. With this edition, we aim to drive a local connect with ouraudiences by showcasing the vibrant and diverse Indian culture inspired byiconic sites across the country. Bringing a unique concept of Barbievisiting India, we intend to generate curiosity amongst young girls andinculcate in them the rich treasures of Indian heritage through meaningfulplay.”
Thepackaging designs were conceptualized by Design Orb. Speaking on therange, Poornima Burte, Founder-Director, Design Orb said -“This was a great design opportunity to help little children rediscover ourcountry with Barbie. The Colours of India series firmly roots Barbie in theIndian context. Barbie is curious about India and is on a travelspree to find out more. She is inspired by every placeshe visits - its unique architecture, motifs and colours, and chooses to styleherself in her interpretation of every place she visits.
Each packtells the story of the amazing destinations of India that span the length andbreadth of our diverse country. Inspiration for the colours, motifs andarchitectural styles have been borrowed from the monuments of each destination.Barbie welcomes all her little friends to take this enriching journey ofdiscovery with her.”
The Coloursof India will be available at leading retail stores and e-commercewebsites. In line with the theme of Barbie traveling across India, thepack also contains a mini DIY kit where girls can make a paper suitcase for thedoll.
MattelToys hasfocused its efforts around the core philosophy of ‘Play with purpose’ –where each toy developed by the global leader has an intrinsic benefit linkedto it. For over 58 years, Barbie has led girls on a path to self-discovery.After over 180 inspirational careers and diverse range of collectibles,Barbie—along with her friends and family—continues to inspire and encourage thenext generation of girls that they can be anything.
BARBIECOLOURS OF INDIA EDITION
BarbieVisits Hawa Mahal
Barbie setsfoot into a world away from home as she visits the beautiful Hawa Mahal inIndia’s Pink City – Jaipur. Hawa Mahal is iconic for its beauty and heritage,much like Barbie. She is adorned with a pink lehenga - a longflowing embroidered skirt in a combination styled to reflect the beauty of theiconic Hawa Mahal.
BarbieVisits Ajanta Caves
Barbie isseen at the ancient Ajanta caves, mesmerized by the mystical paintings. Set inthe hilly regions of Maharashtra, the Ajanta caves are considered among one ofthe finest surviving examples of ancient Indian art. Barbie’s skirt and kurtacombination is styled to reflect the intricate art and expressive style of thepaintings seen in the Ajanta caves.
BarbieVisits Thirumallai Nayakkar Mahal in Madurai
Barbieexperiences the magnificence and opulence of the royal Thirumallai NayakkarMahal in Madurai. Known for its rich cultural history, the palace boasts of avariety of structural finery and gold covered ceilings which are the keyinspirations for Barbie’s saree.
BarbieVisits Mysore Palace
Barbie isseen at the royal Mysore Palace, cherishing the regal landscape of the heritagesite. Known for its rich cultural history, the palace adorned with courtyardsand gardens is the inspiration to many. Here, Barbie’s yellow saree reflectsthe opulence and regal tones of the Mysore Palace when it is lit up during theIndian festival of dussehra.
BarbieVisits the Gompas at Sikkim
Barbievisits the serene Gompas of Sikkim to soak in the vibrant tranquility of theregion. Set in the Himalayan state, the Gompas are Buddhist centres of learningand a symbol of serenity. Barbie’s outfit is inspired by the traditional bakhu,a wraparound dress worn by Sikkim’s Bhutia community.
BarbieVisits India’s Wonder of the World – Taj Mahal
Barbie stepsinto a world of romance, grace and love as she sets foot into India’s wonder ofthe world – The Taj Mahal! Set royally on the banks of river Yamuna in Agra,the Taj Mahal is considered the epitome of the expression of love. Much likeBarbie, the Taj Mahal is symbolic of grace reflected in a rich white andgold anarkali that Barbie adorns.
JoinBarbie as she travels across India, collect more from the Colours of Indiaseries!