BATA announces Smriti Mandhana as the new brand ambassador for POWER

Bengaluru, 8th February 2018: Bata, the European footwear major and India’s leading footwear brand announced its association with Smriti Mandhana, the opening batsman of Indian Women’s Cricket Team. Currently on the tour of South Africa as the Vice-Captain of the ODI squad, Smriti will be the new face of POWER – the preferred sport wear brand for Indians of all ages.

The 21-yearold Mandhana, is a role model for next gen Indians being young, strong and chicherself. She is among the most sought-after female sports personalities in thecountry, with a huge fan base. The turning point of her career was hermemorable knock at the ICC Women’s World Cup 2017 which not only helped her winaccolades but also the love of a proud nation.

Shepersonifies confidence and possesses a very pleasing personality. That coupledwith her ability to change the game, is what led Bata to identify her as theperfect fit for POWER. 

Launched in1971, POWER is the international sport wear brand from Bata. It is designed inCanada, and sold all over the world. Style, Technology, Comfort and Durabilityare the key qualities found in every Power Athletic shoe. Runners, teamplayers, fitness enthusiasts, recreational athletes and adventurers who demandtechnically advanced footwear with superior quality and value can put theirtrust in Power.

Startingthis month, Smriti Mandhana will be seen promoting Power’s latest range - XORise - Running shoes with 25% More Rebound and Glide Vapour –sock-fit lightweight Walking shoes with memory foam for added comfort. Thesenew and exciting collections will be available across Bata stores, starting INR2499.

“I have beenplaying and loving cricket from a very young age. However even till date everyday is a new game. In the sense that there is a new challenge and along with ita fresh opportunity of achieving new milestone. When I was approached forPOWER, the first thing that clicked was their vision to enable more and moreyoung Indians onto a path of fitness. Any brand that fuels an active lifestylein today’s world and helps people to overcome their inertia to start on apersonal path to fitness, is a brand that I would love to partner with. It is agreat privilege to be the brand ambassador for POWER as it truly reflects mypersonal style and values.” said Mandhana, on her association withBata.

Thisassociation propels POWER further among its young and active target audience, mostof whom are inspired by Mandhana’s hardworking and fit lifestyle.

Added,Sandeep Kataria, Country Manager, Bata India - “Smriti is undeniably one of the mosttalented sports personalities and a strong role model for all youngsters. Weare honored to have Smriti who has brought such glory to our country, as theface of brand POWER. Together, we hope to inspire and motivate young Indians,to start an active and healthy lifestyle. Our goal is to provide excellentvalue to our customers and succeed as the India’s leading athletic andsport-lifestyle footwear brand.”

SmritiMandhana is managed exclusively by India’s leading sports marketing firm,Baseline Ventures.

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