Bangalore, April 9, 2018: Bausch and Lomb, the market leader in contact lenses and lens care solutions in India,launched a new digital campaign for its product –Bausch + Lomb Ultra, which provides 16 hours of comfortable wear. The campaign includes a series of six digital ads – 3 renditions each of 15 seconds and 6 seconds. The ads are humorous in tonality and frown uponthe awkward situations that arise due to the discomfort from wearing contact lenses for long hours.Bausch+Lomb Ultra has been introduced as the perfect solution to these problems.

‘We atBausch+Lomb have been thriving to make productsthat are consumer friendly,since decades. As times have changed and things arebecoming digital, a chunk ofthe population is exposed to some or the otherform of Digital screen. As amatter of fact, a spectacle wearing millennialtypically spends 10-12 hours aday on multiple screens. This tends to dry outthe eyes and thus making contactlens usage uncomfortable. To overcome this, wehave launched Ultra-16 hourcomfort lenses which could be worn up to 16 hourswithout any discomfort.’ 

The ads havebeen conceptualized, developedand shot by FCB-Ulka. SurjoDutt ,NationalCreative Director, FCB-Ulka said,‘In a category as silent as contact lenses,these quirky films willstand out not just for their visual appeal but also forbeing so relevant andwith-the-times.’ 

The ads willbe run on all owneddigital platforms of Bausch+Lomb. 

The producthas MoistureSeal®technology which helps prevent dryness and retains moisture ineyes throughoutthe day. Bausch+Lomb Ultra-16 hour lenses are monthly disposableand priced at Rs.3700for a pack of 6 lenses. 

The digitalads can be viewed at:        

https://www.facebook.com/BauschLombIN/videos/10160231202890397/ 

https://www.facebook.com/BauschLombIN/videos/10160231207210397/ 

https://www.facebook.com/BauschLombIN/videos/10160231238210397/ 

https://www.facebook.com/BauschLombIN/videos/10160231235515397/

 https://www.facebook.com/BauschLombIN/videos/10160231220835397/