Bengaluru to be the First City to Flag off ‘The Color Run’ in India

Bengaluru, November 29, 2017: Oaks Management Consulting Pvt. Ltd. (OMCPL), a leading experiential marketing agency headquartered in Mumbai, is organizing The Color Run, the HAPPIEST 5K RUN ON THE PLANET on December 16, 2017 at Ozone Urbana Kannamangala, Bengaluru.

InBengaluru, The Color Run will be held from 4 pm onwards and will culminate intoUrbana Music Festival. The music festival is known as Bengaluru’s biggestentertainment, flea and food festival. It aims to create a memorable experiencefor a well-defined target audience from all age groups. This year, the festivalwill feature established artists, namely Siddharth Mahadevan, Neeti Mohan, andDJ Hussain.

Designed asa worldwide platform to celebrate dreams, The Color Run is being organized inIndia for the very first time.The Color Run is a unique race that celebrateshealthiness, happiness, and individuality. It is the largest running series inthe world, having made its way across 40+ countries, over 400 cities, and 6million runners worldwide.

Unlike otherruns, winning is not the objective here. The Color Run lays emphasis on thespirit of participation and the celebration of life. The Color Runners startwith the classic powder Color Zones. Along the course, participants can painttheir aspirations on the Dream Wall, snap whimsical photos with giant unicorns,and get the ultimate color inspiration as they party with friends at the FinishFestival amidst vibrant bursts of color throws.

The ColorRun will be organized in 10 cities namely Bengaluru on Dec 16, Mumbai on Jan14th, Delhi on Feb 11th followed by Pune, Hyderabad, Chandigarh, Indore,Jaipur, Ahmedabad and Kolkata.

Talkingabout bringing the property to India, Mr. Rahul Gomes - Managing Director,OMCPL commented, “We at OMCPL believe in creating unique IPs, and now we comewith a game changing IP – The Color Run India. We believe that cosmopolitanBengaluru with its love for celebration and a good time is the perfect city tobegin our nationwide celebration of dreams and happiness.”

Mr.SrinivasanGopalan, CEO, TheOzone Group (Presenter for The Color Run event)added, “As leading property developers, we want to promote Bengaluru as acultural hub.The city sees a number of high profile events — from concerts tofestivals. Now we are proud to host The Color Run in India, which is happeningfor the first time in India.”

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