Bestseller Tracked Down in Hindi for the First Time
New Delhi, 24th August: Dainik Jagran Nielsen Books can Announced the first ever list of Dainik Jagran Hindi Bestseller at an event here. The list has been segregated into three categories namely fiction, nonfiction and translation.
The sale ofbooks between April and June has been taken into account while preparing thelist. The comprehensive list not only includes popular Hindi writers andbooks, but some popular English authors too have made it to the hearts of theHindi readers, as seen in the translation category.
The list hasbeen prepared after collecting and analysing data from stores across 39 Hindispeaking cities of the country. The books were judged and selected on variouscriteria. For instance, only those books whose first version waspublished on and after January 1, 2011, are included in the list releasedfor April-June 2017.
Commentingon Dainik Jagran Nielsen Bookscan Hindi Bestseller (April-June 2017), Senior VicePresident of Jagran Prakashan Group Basant Rathore said, “Weare dedicated towards protecting and propogating our prestigious language. Anylanguage can have longevity if it keeps adding new aspects to it. Dainik JagranHindi Bestseller is a vital step in this direction.”
SanjayGupt, CEO of Jagran Prakashan group and Editor-In-Chief, DainikJagran said,“There is a popular belief that English is overpowering in Hindi in India. Wewanted that Hindi and the people and the culture related to it, get their duehonour. It’s important to honor the literature in order to honour thae languageitself. We joined hands with Nielsen in order to bring a transparent andcredible list based on international methodology.”
VikrantMathur, director, Nielsen Books India & Asia Pacific said, “We have worked in manylanguages across the globe. Hindi is the 4thlargest language in theworld and spoken by 40 percent of Indians. We hunted down bookstores in 39Hindi speaking Indian cities and online platforms to come up with this list.”
DainikJagran Hindi Bestseller is the first initiative of its kind, bringing in theBest Seller list in Hindi. Earlier there was no transparent and crediblemeans to accurately assed the popularity of Hindi books. Dainik JagranNielsen Bookscan Bestseller list will be released every quarter of theyear. This initiative is part of Dainik Jagran’s campaign ‘Hindi hainhum’.
Booksthat have made to the top 10 of Dainik Jagran Nielsen Bookscan Hindi Bestseller(April -June 2017) are: