Beyerdynamic, the audio specialist from Heilbronn launches Aventho Wireless headphones in India

Make it yours: following this motto, beyerdynamic is transforming the sound of its headphones into a completely customized experience. Because individual sound preferences are not only about taste; on the contrary: audiology research confirms that the way people hear is as varied as people themselves. In order to create a “tailor-made suit for the ears”, beyerdynamic is working together with Mimi Hearing Technologies. Mimi’s sound customization technology allows for the creation of a personal listening profile tailored to a set of beyerdynamic headphones. This profile is based on thesoundcheck in the “Make it yours” (MIY) app and then uploaded directly to the headphones. Your favorite music never sounded so perfect: a new era for completely customized listening.

Challengethe status quo: how will we listen in the world of tomorrow?

Driven byinnovation: over 90 years ago, Eugen Beyer dedicated himself to constantlychallenging the status quo. His audio products were to be better than anyothers on the market. Today, this vision is still the driving force behind everybeyerdynamic innovation. And they have earned the company an excellent globalreputation: as an innovator, as an uncompromising manufacturer of quality, andas a reliable partner. With Tesla technology, beyerdynamic has reached amilestone in the design of headphone sound transducers and, as such, created arevolutionary listening experience. In 2017, it is time for the next step – anda uniquely customized listening experience. 

Individuallistening profiles allow for a completely customized music experience

Until now,sound has always been statically balanced. However, we all hear soundsdifferently and our hearing changes over the course of our lives. Mimi’sin-headphone sound customization turns music and sounds into a completelypersonal experience – with individual calibration that is especially determinedfor your hearing. 

Cooperationwith Mimi Hearing Technologies allows for well-founded hearing tests

Berlin-basedcompany Mimi is one of the world’s most in-demand sound customizationspecialists. More than a million people have already used Mimi technology totest their hearing or adjust sound to suit their hearing. This technology iscertified as a medical product (CE). The core of the technology, developed by ateam of audiologists, psychoacoustic experts, engineers and designers, is thesimulation of the way sound is processed in the human ear (in particular thecochlea). As part of this, some information is emphasized to support the brainin processing and distinguishing between different sound elements. Instead ofmaking frequency-selective volume adjustments like a simple equalizer, Mimi’ssound customization replicates the natural processes in human hearing thatchange over time and therefore provides clear, full and highcontrast sound. 

Yourhearing is charted in just 6 minutes

The basisfor headphone customization is the “soundcheck”, which is carried out using thebeyerdynamic MIY app. The hearing is examined using a sophisticated test: acomplete listening profile is created within approx. six minutes. All that isrequired for the test is quiet surroundings, a smartphone, and a set of Aventhowireless headphones. The result is a listening profile that fits you like aperfectly tailored suit and allows for unique sound calibration. Once the listeningprofile is complete, it is saved in a chip in the headphones. It is thusavailable for every sound source – even without the app. The intensity of thesound adjustment can be set using the beyerdynamic MIY app. 

beyerdynamicAventho wireless with innovative touch control and app

The firstset of beyerdynamic headphones to integrate the groundbreaking Mimi technologyis the closed on-ear Aventho wireless. This new high-end model also offersinnovative operation: the right side serves as a touch gesture control pad. Allfunctions can be activated using simple touches and gestures: next track,louder, take a call, hang up, lower volume, pause... it’s never been so easy tocontrol your headphones, smartphone and music player app. As such, yoursmartphone can stay in your pocket. The sensitivity of the touch controls canbe customized to suit your individual preferences using the MIY app. Furthercustomization options will be made available via updates. 

ExcellentaptX™ HD Bluetooth transmission for uncompromising sound

The nameAventho wireless already says it all: the future of audio transmission will befree from wires. beyerdynamic uses Bluetooth 4.2 protocol with the aptX™ HDcodec from Qualcomm® to guarantee the best possible sound, even without wires.Thanks to its excellent resolution and high dynamic range, aptX™ HD providesunique audiophile transmission and is the first choice for Android devices.beyerdynamic also supports the AAC codec for iOS Apple products. 

beyerdynamicTesla technology for unrivalled sound quality

With itsTesla technology, beyerdynamic has achieved unsurpassed sound quality in theheadphone sector. Tesla sound transducers are characterized by a strongmagnetic driver and an extremely high-resolution playback without any tonalcoloring. In the new Aventho wireless, the Tesla sound transducers are used toguarantee an extraordinary acoustic performance. They enable unique richness ofdetail despite their compact size – and are therefore the perfect canvas forMimi sound customization. The perfect match. 

Integratedhands-free function and powerful rechargeable battery

When musicalenjoyment knows no bounds, it’s important to have the power to back it up:that’s why the Aventho wireless has a powerful internal rechargeable batterythat offers up to 20 hours of playing time. The headphones are also fitted witha microphone and can be used as a headset. When used together with asmartphone, there’s no need to remove the Aventho wireless when receiving acall: all it takes is one double-tap gesture to get the caller on the line. Theheadset function is also ideal for video conferences on notebooks or tablets. 

Elegantdesign and maximum wearing comfort meet high-quality workmanship

With theAventho wireless, beyerdynamic has created a new mobile masterpiece “Made inGermany”. Valuable materials and high-quality workmanship guarantee years ofenjoyment. An attractive and functional design ensures that the latest modelmakes both an acoustic and visual statement for music lovers. Pivoting, closedearcups provide excellent insulation against ambient noise. This, combined withthe comfortable cushioning, makes the Aventho wireless the perfect companionfor long journeys. 

Healthylistening thanks to app-based “Sound Watching”

In additionto customized sound, beyerdynamic is also contributing towards healthy, fatiguefree listening: the tracking functionality is an innovative “Sound Watching”app service that provides an overview of your listening habits on request andshows whether your ears need a rest – because sometimes your favorite music canmake you lose track of time. The “Sound Watching” function analyses playbackvolume and listening duration. It uses these two parameters to determinepotential strain on the hearing. But that doesn’t mean the tracking service hasthe last say: you as the music lover always remain in control. 

beyerdynamicAventho wireless: color variations, availability and price

Thebeyerdynamic Aventho wireless will be available in stores from October 2017 ata recommended retail price of INR 24,999. The model will be available in blackand in brown and is made in Germany. It also comes with a sturdy fabric bag. 

Technicaldata Aventho wireless

Transducertype                       Dynamic,Tesla

Operatingprinciple                   Closed

Frequencyresponse                 32ohms

Transmission                            Bluetooth

Codecs                                     aptXTMHD, aptXTM, AAC, SBC

Transmissionrate                     48kHz / 24 Bit

Remotecontrol & microphone   Touchpad integrated in right ear cup; also

                                                  includes a hands-free microphone

Soundcoupling to the ear         On-ear

Playing time                               Morethan 20 h

Weight(without cable)               240g

Recommendedretail price          INR 24,999

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