Bindra, Gopi launch ELMS Foundation, vow to create a new sports ecosystem

New Delhi, Dec. 19: Olympic gold medalist Abhinav Bindra and former All-England Open champion Pullela Gopichand will be the leading lights for ELMS Foundation, a paradigm shifting initiative that aims to create a modern ecosystem to promote sports in the country.

Bindra and Gopi were unveiled as the foundation’smentors at ELMS’ launch ceremony in the presence of Union Sports MinisterRajyavardhan Singh Rathore.

A non-profit organisation founded by Chennayin FCco-owner Mrs. Vita Dani, Arjuna awardee Kamlesh Mehta and Mrs. Monalisa Mehta,ELMS (Excellence in Learning and Mastering of Sports and Physical Literacy)aims to work with Physical Education experts, coaches, sportsadministrators to create a large pool of trained professionals who can impartmodern training to talented athletes across all levels.

Mr Jalaj Dani, well-known businessman and chairman ofthe board of governors of IIM, Trichy, will be the advisor of the foundation. 

Beijing Olympic shooting hero Abhinav Bindra revealedthat many key issues were discussed during the Olympic Task Force (OTF)meetings.

“I believe that we need world-class high-performancedirectors/administrators in India to lead each sport’s transformation. Theprogram will include a mix of classroom training, digital lessons andinternship in world class institutions to help administrators understand thesport better.

 “Our goal is to infuse a modern approach intoIndian sport that will improve the standard at not just the grassroots levelbut at the highest level too,” he said.

Gopichand, who has produced a number of world classplayers at his badminton academy in Hyderabad, agreed that the time was ripefor such an initiative. “We need to look at sports beyond medals and as a greatopportunity for national development,” he said.

He advocated the importance of physical literacy andself-referenced excellence as the two pillars in creating sports culture in thecountry. For the last three years, through policy recommendations andimplementation of physical literacy, he has done pioneering work in AP andTelangana and wants to spread physical literacy and take this initiative to thenational level.

“To spread the philosophy and rightfulimplementation, we need to empower our PE teachers and coaches with therightful knowledge with systematic support,” he added.

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