Biryani lovers hitting the ball out of the park with #WorldCupWithParadise contest
Hyderabad, June 15th, 2019: Paradise, the leading biryani chain in the country today rewarded 10 winners from Hyderabad, who participated in the #WorldCupWithParadise contest and posted great content to show their love for Paradise on Social Media platforms - Facebook & Instagram. The reward, one biryani a week for 52 weeks, was given to the winners of Week-1, of a 6-week contest from 7th of June to 18th July.
Within the first 5 days of the activity, close to 800 people uploaded images on both Facebook & Instagram with “#World Cup With Paradise” as the hashtag. These images attracted over 20,000 engagement in the form Likes & Comments and has given Paradise a reach of close to 2 million people. With close to 50 impressions per post, the response is considered great for any brand, especially on consumers posts. Paradise expects the numbers to increase exponentially in the coming days and weeks of the contest.
Paradise, being a home brand, majority of the participants in the contest are from Hyderabad, followed by Bangalore & Chennai. About 75% of the entries are from Hyderabad. This also goes on to show the love for Paradise among the fans in Hyderabad. It should also be noted that some of the content has got high engagement on both Facebook & Instagram. One Instagram user has got over 700 likes/comments, whereas a Facebook post received close to 300 responses.
Some of the best comments received on Paradise, its food, and service are:
- “#WorldCupWithParadise Love this place to eternity @paradisefoodcourt” Satya Gvk
- “Comfort food of every Hyderabadi..!! :)” Meer Arfath Ali
- “Loving food ❤
Many of the restaurants know how to run their restaurant but paradise knows the spread of best tasty food❤